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XLRI Executive Diploma in Strategic Marketing Management

XLRI Executive Diploma in Strategic Marketing Management

Give wings to your career aspirations. Learn Strategic Marketing Management skills with one of the best content from expert faculties of XLRI

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Course Highlights

  • 25 Modules & Sub-modules

  • On-Campus component of 5 days totalling 30 hours

  • XLRI Jamshedpur Certification and Executive Education Alumni status

  • Teaching methodologies include Online lecture series,Case methods, Capstone Project Assignments & dissertations

  • Quality interactions with experienced executives and peer group learning

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Duration: 5 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • Senior Executives responsible for managing individual business units, divisions, or their organisations may apply

  • Marketing professionals

What are the course deliverables ?
  • Instructors facilitate learning via two-way audio/video synchronous telecommunication mode from the studios set up at XLRI Jamshedpur campus.

  • The technology allows the instructor to use slide presentations, video, audio, whiteboards etc. to effectively communicate ideas and interact with participants.

  • Pan India Network of Learning Centres 53 learning centres spread across 37 cities all over India.

  • Class Schedule : The classes will be conducted twice a week. Wednesdays: 6:45 p.m. to 9:45 p.m & Saturdays: 12:15 p.m. to 3:15 p.m.

  • The course includes an in-campus component totalling 30 hours of face-to-face sessions spread over 5 days.

  • The vibrant atmosphere of the XLRI Jamshedpur campus, the direct interaction with renowned XLRI faculty, and the opportunity to network with peers from diverse industries, offers an unmatched learning experience to participants.

  • 5 days of in-campus sessions scheduled (tentatively) from 20th April, 2020 to 24th April, 2020 at XLRI, Jamshedpur

More about this course
  • The need for management education in today’s world for effective performance is a foregone conclusion. While experience might have been the backbone of effective performance in the corporate world of yesterday, knowledge and continuous learning is the mainstay amongst the best organisations of today. The marketing function is treading through unprecedented turbulence that has been further complicated by a rapidly-changing technology and policy environment. The one-year consolidated programme in Strategic Marketing Management evolved by XLRI is designed to bring marketing professionals up to speed.

  • The programme aims to prepare experienced marketing managers with the necessary concepts, tools, and skills that will enable them to make sense of the changing environment and devise effective and optimal marketing strategies for their organisations.

Eligibility
  • Graduates (10+2+3 or equivalent) & Post Graduates in any discipline with 50% marks

  • Marketing professionals with minimum 8 years of experience

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Curriculum

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