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XLRI Executive Development Program in Digital Marketing

XLRI Executive Development Program in Digital Marketing

Build Stellar Online Reputation and Excellent Relationships with Customers with valuable digital marketing skills.

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Course Highlights

  • Knowledge imparted through class exercises to develop hands-on skills that can be applied to practical scenarios

  • Lectures imparted by eminent faculty & industry experts

  • On successful completion of the course, get a certificate of completion from XLRI Jamshedpur

  • Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.

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Duration: 210 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Marketing managers aspiring to understand and implement digital marketing in their organization

  • Professionals who are intending to learn digital marketing for their skill & career advancement

  • Entrepreneurs who wish to use digital media for promotion and growth of their business

  • IT professionals who are looking at business implication of digital technology/media for marketing

What are the course deliverables ?
  • Learn to Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing

  • Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.

  • Upon successful completion of the course, get a certificate of completion from XLRI Jamshedpur

  • Course content and structure designed and delivered entirely by XLRI Faculty and Industry Experts

More about this course
  • This course is intended for sales and marketing executives who want to learn and take advantage of digital marketing techniques to improve their and their company’s performance, reputation and relationship with existing and prospective customers.The learning objectives of this course are:

  • To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance

  • To understand applications of popular digital marketing tools & techniques

  • To understand use of digital media analytics for effective digital marketing

Eligibility
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

  • Minimum of 3 years of work experience

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