|Course or Certification Name||Category||Location||Mode of learning|
|Pricing and Sales Management||Sales Management||Classroom|
It is well known that, among all the drivers of a marketing organization’s profit (e.g., price, advertising, variable cost, fixed cost, sales volume, etc), improvements in pricing have the most powerful effect on the bottom-line. The overall goal of this course is to improve the understanding as well as ability of corporate planners, marketing and sales managers to develop and implement superior pricing and sales generation strategies based on sound theory, metrics, and cutting edge methods. Participants will be exposed to pricing analytics to the extent that these tools enhance decision-making.