What is a creative director?
Role / Profile
Who can become ?
Who is a creative director?
A creative director is a supervisory role and the professional is responsible for managing the entire creative process. They are also tasked with guiding the creative team, consisting of copywriters, art directors and designers, so that they can deliver the required advertising campaigns to the clients or in-house marketing team.
What are the roles of a creative director?
A creative director performs various roles to manage the creative team and make the advertising campaigns successful. Some of the prominent responsibilities of a creative director are:
• Maintaining a creative environment where the best designers and creative writers can thrive and produce innovative advertising campaigns.
• Understanding the requirements of the clients or in-house marketing team and pitching ideas accordingly.
• Developing ideas for advertising campaigns and overlooking the whole design concepts.
• Supervising several projects, adhering to the deadlines and signing off projects before they are presented to the clients.
• Looking after the hiring processes of new candidates and training of the team members.
What are the skills required to become a creative director?
To have a successful career as a creative director, you should have the following skills:
• Strong communication (verbal and written) and presentation skills.
• High-level creativity and interpersonal skills.
• Good leadership skills which will help to inspire the team to produce innovative campaigns.
• Ability to work under pressure and to meet deadlines.
• Basic knowledge of the software and applications used in design processes.
What are the career outcomes of a creative director?
With an experience as a creative director, you will be able to expect the following career outcomes:
• VP, Marketing
• Head of Creative
• Chief Marketing Officer (CMO)
What is the average salary of a creative director?
The average salary of an entry-level creative director is about ₹ 5 Lacs per annum and a mid-level professional earns approximately ₹ 10.5 Lacs per annum. An experienced or senior-level professional earns around ₹ 16 Lacs per annum. The salary also varies according to the qualification, experience and type of organisation. Usually, a professional who has a certification in advertising can have a better career growth than a non-certified candidate.
What are the career advantages of becoming a creative director?
Apart from heading a group of innovative and talented professionals, you will have a lot of career advantages as a creative director. Some of them are outlined below:
• For professionals who love to be in a creative role, the profile of a creative director gives both the opportunity for a good career path and the opportunity to be a part of innovative creations.
• You will be working with a lot of talented professionals, which will give you the chance to learn a lot.
• In a creative director position, you will be handling various clients and meeting with top executives. This will give you a wealth of business knowledge and improve your professional network.
Which profiles can go for a creative director role?
• Art Directors
• Design Managers
• Design Architects
• Marketing Managers
Who can become a creative director?
• Non-experienced professionals – For professionals who do not have the experience or are not working in a creative role, they need to gain requisite skills to have a chance to work as a creative director. You can always go for a certification course in advertising or marketing.
• Experienced professionals – As an experienced professional, you are expected to have good knowledge of advertisement, graphic design and corporate communication. You can improve your skills with a professional training course.
Naukri Learning offers a variety of professional course in marketing and communication which can help you to boost your career, get better jobs and receive a higher salary.
What is the eligibility criteria to become a creative director?
There is no fixed eligibility criteria to become a creative director. However, it is usually preferred to have some knowledge of the advertising industry or experience in producing marketing campaigns. Candidates from different backgrounds can go for a creative director position if they have the right amount of skills and knowledge.
Why are candidates going for a creative director position?
Creative director is a senior-level position in the field of advertising and marketing and most professionals in the industry vie to get in that profile. Some of the reasons why candidates are going for a creative director position are:
• Art Directors/Design Managers – Most art directors and design managers have excellent skills in graphic designing or handling teams of graphic designers. However, if they can gain skills like communication and handling campaigns, then they are perfect candidates for the role of creative directors. The average salary of creative directors is also higher than art directors and design managers.
• Marketing Managers – The completion in the general marketing field is very high. So, candidates try to move to a creative director profile, where there is good career growth and the average salary is also on the higher side.
What do recruiters look for in a creative director candidate?
Recruiters usually look for the following points while hiring a creative director:
• Prior experience – Experienced candidates are preferred by recruiters but it is not necessary that they are from the same position. If they have the skills and the passion to bring success to the organisation, then candidates from other backgrounds can also have the opportunity to become a creative director.
• Key skills – visual conceptualisation, design management, typography, advertising, campaign management, social media management, account management, etc.
Who are the top recruiters that hire creative directors?
Many big advertising agencies and companies that have in-house marketing departments like to hire creative directors to help in creating successful advertising or marketing campaigns. Some of these top recruiters are RR Donnelley, Leo Burnett, Ogilvy & Mather, DDB Mudra, and FCB Ulka.