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The Strategy of Content Marketing

The Strategy of Content Marketing

Time to grow your career exponentially. Gain expertise & get hands-on experience in Content Writing Designed by experienced instructors from Coursera , exclusively for working professionals

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Course Highlights

  • 17 Hours of E-learning content, tests etc

  • Chief content officer as the instructor Sonia Simone

  • Shareable certificates

  • Offered by UCDAVIS one of the top ranked research universities .

  • Build your own personal brand through content marketing.

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7 Day Exchange Policy

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing

More about this course

  • This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

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Curriculum

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    Reviews

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    4.5

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    Yasir Pervaiz

    This course is awesome and an excellent opportunity for a starter in the field of content marketing . This is the future. Thanks, Coursera for this awesome course.
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