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The Importance of Listening (Social Media Marketing)

The Importance of Listening (Social Media Marketing)

Learn from the best to beat the rest. Learn the skills of Social media marketing through curated modules, practical examples & case studies. Network with fellow professionals & peer group.

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Course Highlights

  • Earn a certificate of learning on course completion 

  • This course is offered by Northwestern University

  • It is Free online course

  • Start instantly and learn at your own schedule.

Duration: 28 Days

Mode of learning: Online self study

Course Overview

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  • In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.

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    Anubhav Nath

    The learning experience was pretty good. I understood and learned a lot of things. I had to do quite a few quizzes and a peer assignment which was very helpful.
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