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Digital Marketing Professional Program - in association with Google

Digital Marketing Professional Program - in association with Google

Become a Google Certified Digital marketer. This course taught by Google-trained experts.

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Course Highlights

  • 26 Modules & Sub-modules

  • Joint Certification – By Manipal Prolearn and Google India

  • Learn from live industry projects

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Mode of learning: Classroom

Course Overview

Who should do this course ?
  • Students with a management or engineering background

  • Individuals / beginners seeking career in marketing domain

  • Marketing professionals

  • Web marketers

  • Entrepreneurs or affiliate marketers

  • Professionals in marketing/ publishing/ e-business/advertising

  • Professionals who seek to improve the performance of their digital marketing campaigns

What are the course deliverables ?
  • Joint Certification – By Manipal Prolearn and Google India

  • Faculty Trained by Google – Learn from Expert faculty

  • Live Projects – Learn from live industry projects

  • Master Google AdWords - Learn about Google Adwords, Keyword Targeting, Display Ads etc.

More about this course
  • DIGITAL MARKETING PROFESSIONAL PROGRAM in association with Google is designed to successfully implement online campaigns for your business and marketing problems within the organisationn. Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively.

  • Gain a fresh perspective on online marketing in a global scenario. Develop a multichannel strategy that delivers on your marketing objectives. Create online brand building initiatives that work.

  • Drive change and foster innovation within your organisation, integrate new digital marketing techniques into your strategic marketing plan, discuss key stages in online development using relevant business models & apply relevant tools and concepts to measure and monitor an annual online marketing plan

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