|Course or Certification Name||Category||Location||Mode of learning|
|Marketing Campaign Strategy from A to Z||Campaign Management||Online self study|
|Building a People Analytics Strategy||HR Analytics||Online self study|
|Omnichannel Strategy and Management||Retail management||Online self study|
|Vskills Certified Supply Chain and Logistics Strategy Professional||Supply chain management||Online self study|
|Build Your Lead Engagement Strategy in HubSpot||Campaign Management||Online self study|
|Web Design: Strategy and Information Architecture||web designing||Online self study|
|The Strategy of Content Marketing||Content & Business Writing||Online self study|
|Vskills Certified Corporate Strategy Professional Government Certification||Strategic Management||Offline self study|
|Value Creation Through Operations Strategy||Operations management||Classroom|
|Vskills Certified Business Strategy Professional||Strategic Management||Online self study|
|Financial Markets and Investment Strategy Specialization||Investment Banking||Online self study|
|Content Strategy for Professionals: Managing Content||Content & Business Writing||Online self study|
|Operations Management: Strategy and Quality Management for the Digital Age||Operations management||Online self study|
|Develop Your Strategy for Attracting Visitors||Campaign Management||Online self study|
|UX & Web Design Master Course: Strategy, Design, Development||web designing||Online self study|
In this course we walk you through the steps we take when creating a marketing campaigns. You’ll find that once you’ve learned the “why” and "how", you can apply it to boost the performance of any marketing campaign across any channel.In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!
People Analytics is changing the world around us. The emergence of a data-driven HR function holds new opportunities for professionals and organizations who embrace them. However, defining, creating, and executing a people analytics strategy can be a difficult process.| Learn how you can be the frontrunner for your organization and enact change to improve business outcomes. In this masterclass, you will learn to create a people analytics strategy from scratch and implement it within your organization.
Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model | In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.
Strategic management of supply chain and logistics is crucial for organizations, to drive higher efficiencies and reduce costs. | Due to increased globalization and international market access, supply chain and logistics strategy has also huge impact on bottom line of the company.
Learn how effective is your lead engagement strategy, Learn how to leverage HubSpot tools like forms, landing pages, and call-to-actions to start driving conversions. Plus, learn how to develop and conversational growth strategy.
Web Design: Strategy and Information Architecture course focuses on UX or user experience challenges early on. Undertaking this course will bring a design-centric approach to user interface (UI) and user experience (UX) design, thereby offering a practical, skill-based instruction which will be centered on visual communication and not marketing or programming alone. It will help in the right form of research, planning, goal setting, user interaction, content structure content, and development of interactive sequences. | Web Design: Strategy and Information Architecture covers concepts of interactive media such as digital kiosks, games and apps. | Web Design: Strategy and Information Architecture includes the first half of a large scale project based on developing a comprehensive plan for complex websites which further defines the strategy and scope of a website. | Other aspects covered would include: job descriptions in the web design industry, applicable UX and UI skills, difference between native apps and websites, difference between agile vs. waterfall approaches, user personas and site personas and user testing. | After finishing the course, Web Design: Strategy and Information Architecture, one can design contemporary and responsive websites.
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Testing the participants on a variety of areas like environmental analysis, strategic decisions, competitor analysis, Boston matrix, SWOT, strategic decisions, implementation and control process, Strategic professional government certification is for professionals who have more flexibility with their schedule and able to improve organizational effectiveness. This course will help you to become more responsible for building a strong client base. It is great to consider a certificate besides holding a degree program to gain work experience and long term growth. So, take up this certification in order to develop organizational effectiveness, increase profits and grow business.
Enterprises are becoming increasingly global, with supply chains and operating processes spanning oceans and continents. To navigate the global marketplace, senior managers need to know how to plan the most efficient use of material resources, as well as manage more complicated global networks and optimize service and quality. This programme will draw on real issues confronting manufacturing and service companies today to provide a strategic framework for making major decisions to increase competitive advantage.
Strategic insight is necessary for executives and business leaders to succeed in the competitive business environment. Strategic management skills are necessary for leaders to guarantee organization movement in the right direction. | Strategic management skills involve knowledge on strategic decision making, innovation management, change management, business ethics, corporate governance, corporate social responsibility and sustainability.
The Investment Management Specialization teaches professional asset management of securities using portfolio management and behavioral aspects of finance. Specific topics include: an introduction to the basics of finance, how to evaluate risk and expected return, the behavioral aspect of investment strategy, and current trends.
In the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements.
In this course, you'll learn how to develop your user persona, social media, and blogging strategies to attract more visitors to your business.
This course will teach you everything you need to know about UX, including design, content, and coding. And you'll learn from the ground up, so it doesn't matter how much experience you have when you start. | You'll be exposed to principles and strategies, but, more importantly, you'll learn how to actually apply these abstract concepts by coding three different websites for three very different audiences.