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Strategic Analysis for Marketing Decision-Making

Strategic Analysis for Marketing Decision-Making

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners.

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₹ 76,700

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Course Highlights

  • 7 Modules & Sub-modules

  • Batch Starts September 16 - 19, 2019

  • CEMS Alliance

  • Only Management Institute in India with triple accreditationsby AACSB, AMBA and EQUIS.

  • Rank 23rd globally

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7 Day Exchange Policy

Duration: 4 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • All senior executives / managers in charge of sales or marketing functions

  • Newly appointed SBU heads

  • Managers without any formal qualification in Marketing Management

More about this course
  • Indian economy is changing. We are witnessing a shift from “sellers’ market” to “buyers’ market”. License Raj has already ended. Organisations everywhere are now in search of excellence in their drive to delight their customers. Things are happening much faster now than that in the past. Product life cycles are becoming shorter. Only those companies who keep up with the fast pace will stay alive in the 21st century (Alvin Tofler). The so far protected domestic market is now being attacked by the multinationals; Indian companies are venturing out to conquer the global market. The world is increasingly becoming “borderless”.

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