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Social Change: How Can Marketing Help?

Social Change: How Can Marketing Help?

Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.

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Course Highlights

  • 5 Modules & Sub-modules

  • Access to this course for 4 weeks

  • Offered by Grifith University

Validity: 14 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.

What are the course deliverables ?
  • Explain how to co-create a program with your target audience

  • Improve engagement with your target audience

  • Develop an outline for a social marketing program

More about this course
  • Marketing is often used to influence consumer behaviour, but it can also be used to promote social good. On this course, you’ll learn how social marketing can deliver change in your local community. You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.You’ll understand how to use social marketing to encourage change and alter behaviour.By the end of this course, you’ll know how to develop a social marketing program you can put into practice.

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