Naukri Learning > Marketing > Digital Marketing > SEO Marketing > Pune

SEO Marketing Courses, Certification & Training in Pune

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SEO (Search Engine Optimisation) is the process of optimising a website or web page so that its visibility on a search engine’s result pages is improved. Skilled SEO professionals can help organisations to improve their sales by improving the quality of traffic and increasing the quantity of traffic without spending on ads.

Professionals in the SEO industry generally start their career as fresh graduates, SEO Executives, Marketing Executives or Digital Marketing Executives. With experience and a certification in SEO can boost their profiles as an SEO Manager, a Marketing Manager or a Digital Marketing Manager.

Naukri Learning offers a wide variety of certification courses in SEO which will help the candidates to become experts. Some of the other related courses that you can go for are mobile marketing, digital marketing, social media marketing and PPC AdWords.

Benefits of SEO

There are plethora of benefits of SEO for businesses. Some of the major advantages of SEO are:
• Organic searches results are free and businesses need not spend extra budget on it. This proves SEO to be a very cost-effective method as compared to other online marketing methods.
• A majority of the internet users have high trust on Google results. This creates a high brand image and credibility when your website or web page gets featured on the top organic search results.
• As it is essentially free, the return on investment through SEO is very high as compared to other marketing techniques.
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Why should you go for an SEO certification?

Being a certified professional establishes your expertise in the industry and opens up various opportunities to work with some of the best organisations in the industry.
Based on a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.

Here are some good reasons why an SEO certification course can help you in your future career endeavours:
• You can enhance your current profile and resume with a certification. Improve your chances of successfully converting an SEO interview
• A certification will improve your career. You can earn a better salary, get better job opportunities or even a promotion
• You will acquire skills that are globally accepted and stand out as a certified professional
• You will get in-depth understanding and hands-on experience in the various methods of SEO marketing
• Fresh Graduates
• SEO Executives
• Marketing Executives
• Online Marketing Executives/Digital Marketing Executives

What are the key skills associated with SEO?

• Good understanding of SEO techniques, including off-page, on-page and technical
• Knowledge of various SEO tools like Google Analytics, Google Console, Moz, etc.
• Excellent communication (verbal and non-verbal) and interpersonal skills
• Advanced analytical and problem-solving skills
• Basic knowledge of HTML and JavaScript
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Career Outcomes

  • With a professional certification in SEO, you can enhance your career and move to a higher position like:
    • Online Community Manager
    Digital Marketing Manager/Marketing Strategist
    Marketing Manager
    • SEO Manager
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Related Career Options

SEO Expert

SEO (Search Engine Optimisation) experts are responsible with the task of reviewing, analysing and making changes to a website so that it becomes opti...

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PPC Expert

A pay per click expert is someone who specializes in managing pay per click media strategies for clients. He/she performs tasks like split-testing, es...

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Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Marketing Manager

A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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