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Naukri Learning > Senior Marketing Officer

Senior Marketing Officer Courses, Certification & Training

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Who is a senior marketing officer?



A senior marketing officer is a marketing professional who plans and looks after marketing activities and campaigns of the brand/organization. They need to ensure success of all marketing campaigns and other activities through their strategic planning and smart execution.

What is the role of a senior marketing officer?



A senior marketing officer’s job responsibilities include -
• To plan marketing campaigns across different verticals using tools like emails, social media and paid media
• To create a calendar of marketing events
• To take up market research and find out the ways to reach target groups
• To coordinate with cross functional teams within the organization, as well as agencies to produce effective marketing materials
• To track the performance of marketing campaigns and create their measurement reports
• To analyze market metrics and devise solutions to boost brand presence
• To stay upfront with digital technologies and related developments

What skills are required to become a senior marketing officer?



Following are some of the technical and business skills that a senior marketing officer must possess –
Technical skills
• Knowledge of market research practices across different channels
• Data analysis and extraction skills
• Analytical capabilities and computer proficiency
• Knowledge of social digital marketing and other brand marketing principles
• Data analysis and extraction skills
• Budget and cost analysis experience

Business skills
• Experience of managing teams and projects
• Creativity
• Management and delegation skills
• An eye to detail
• Basic design skills
• Time management
• Excellent communication and interpersonal skills
• Negotiation skills
• Ability to work with cross-functional teams

How do I become a senior marketing officer?



The profile of a senior marketing officer is not an entry-level position and you should have an exclusive experience in marketing, advertising or communications. You need to be pro at marketing campaign execution, campaign analysis, data analysis, and competition analysis.
Talking about a senior marketing officer’s eligibility, you should have a minimum of a Bachelors’ degree in any stream. Since it is a senior position, just a Bachelors’ degree won’t suffice and you would need to have an additional MBA in Marketing, Communications, Public Relations, Journalism or other relevant fields to suit the job requirements. If you are looking for a career in marketing field, you must broaden your career options by taking up advanced courses and certifications.


Which best senior marketing officer courses shall I take up?



Companies expect their senior professionals to bring in something new; hence, it is always great to take up advanced level courses. You can take up some advanced courses for senior marketing officer by Naukri Learning, some of which include-
• Certified Search Engine Marketing Masters Course
• Advanced Social Media and Content Marketing Combo
• Advanced Pay Per Click and Mobile Marketing Combo
• Certified Social Media Marketing Master - Online
• Competitive Marketing Strategies
• PG Certificate Program in Marketing & Brand Management
• Digital Marketing Certified Associate Training (Online Classroom-Flexi Pass)
• Certified Digital Marketing Master Course
• Digital Marketing Specialist Master’s Program
• PG Certificate Program in Digital Marketing
• Certified Digital Marketing Consultant Course
• Digital marketing Certified Professional suite
• Digital Marketing Diploma Program
• Digital Marketing Certified Associate Training (Self Learning)
• Digital Marketing Certificate Course
• Digital Marketing SEO SMM and Google Combo
• Executive Program in Strategic Digital Marketing
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  1. Advanced Social Media and Content Marketing Combo

    This certification is aimed at training applicants in the field of social media, amplifying the message, retaining the audience and building authority. Applicants will also be trained on the latest techniques helping to increase expertise in enticing traffic to the websites and protecting the brand reputation. This course also helps candidates learn scores of aspects of executing and planning content marketing strategies with huge impact. One will learn best practices across media types encompassing images, social media etc. It is one of the interesting and compelling courses that will help advance career.

    50 HoursOnline self studyIntermediate
    $ 409 Take this Course

    Content marketing , Marketing , Salesforce , Social media marketing , Leadership , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  2. Certified Social Media Marketing Master - Online
    359 Students

    Social media marketing is the use of social media platforms and websites to promote a product or service. With the exponential growth of users present in some of the prominent social media platforms, it has become one of the important areas of marketing for businesses. | This Certified Social Media Marketing Master – Online course has been developed by some of the experts in the industry to provide students with an advanced understanding of marketing through social | The course offers high-quality online content and help professionals to boost their career | It covers a wide range of topics, including increasing web traffic and brand reputation management | The candidates are awarded a course-completion certification

    5 HoursOnline self studyExpert
    $ 283 Take this Course

    Social media marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  3. Certified Inbound Marketing Masters Course
    1187 Students

    Certified Inbound Marketing Master Course (CIMM) is a great platform for the participants who wish to develop an expertise and masters in Inbound Marketing. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Inbound Marketing.

    Online ClassroomExpert
    $ 205 Take this Course

    Digital , Inbound Marketing , Digital Marketing , Marketing , Advertising , Sales

    Brochure Course Selling Partner
  4. SMAC Social Mobile Analytics and Cloud Certification Training
    2875 Students

    Training module on Social, Mobile, Analytics and Cloud (SMAC) is best suited for professionals aiming successful career in social media, mobile technology, analytics and cloud computing field. It makes one competent to foster relationship with geographically distant enterprises and provides insight of individual technologies and innovation driven platform resolving issues.

    5 Hours Online self studyIntermediate
    $ 41

    Cloud Computing , , Digital , Big Data , Social media marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

  5. YouTube and Video Marketing
    804 Students

    YouTube and Video Marketing is an in demand skill for marketers, as its efficient use can drive website traffic and improve conversion rates, brand awareness, and revenue generation.

    1 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , , Social media marketing , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  6. Pinterest Marketing
    502 Students

    Experienced and skilled marketers, who can enhance branding and promotion of business, get recognized in their field and gain an edge over their peers. Pinterest Marketing is one of the most significant marketing skills that such a marketer would use to reach the target audience and improve business visibility.

    2 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , Social media marketing , Advertising ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  7. Advanced Mobile Marketing Certification Training
    288 Students

    A vital marketing strategy showcasing the future of marketing, Mobile Marketing Certification enlightens how the mobile channel can be used as a medium for marketing communication. It is on or with a mobile device rendering customers with time and customized information that encourages ideas, goods and services. Mobile marketing comprises of ads that show on tablets, smartphones and other mobile devices. A marketer who can leverage mobile with the volatile growth will certainly attract the audience. This advanced marketing course will aid individuals to gain knowledge on using the mobile medium as a means of communication.

    180 DaysOnline self studyBeginner
    $ 205 Take this Course

    Mobile Marketing , Marketing , Advertising , Digital , Digital Marketing , Content marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  8. Advanced Content Marketing Certification Training
    402 Students

    The Program focuses on Content Marketing that comprises scribing articles to build authority and generate inbound links. Moreover, it encompasses writing Social Media blog posts, LinkedIn articles and creating content for Facebook posts, online journals, magazines, and digital newspapers. The highlights of the course covers all the aspects of Content Marketing from recognizing avenues, planning & performing content marketing activities and ultimately measuring the results.

    25 HoursOnline self studyBeginner
    $ 205 Take this Course

    Digital , Content marketing , Marketing , Digital Marketing , Salesforce , Social media marketing , Leadership

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  9. Twitter Marketing and Advertising
    481 Students

    Twitter is a widely popular social networking site that is tailored and used as an effective marketing platform by marketers, to gain global outreach and brand awareness. This course will introduce you to the essentials of social media communication through Twitter. You will also learn the techniques to draw a higher audience and be effective marketers through this course.

    2.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , Social media marketing , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  10. Advanced Social Media Certification Training
    306 Students

    This online certification program helps candidates working in the domains of public affairs, communications, branding, marketing and community engagement. The course aims at training candidates in the fast expanding area of social media. Candidates will gain knowledge on the most advanced techniques helping to increase skills in enticing traffic, promoting brand and protecting non-profit companies. SimpliLearn provides the content that is updated with the current industry standard.

    25 HoursOnline self studyBeginner
    $ 205 Take this Course

    Marketing , Social media marketing , Leadership , Content marketing , Advertising , Sales , Languages

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  11. Social Media Foundation
    266 Students

    Demand for marketing, advertising, and promotions managers is expected to grow 12 percent by 2022 (Bureau of Labor Statistics Occupational Outlook Handbook)There is a growing demand for social media marketers who are skilled in social media strategies and tactics. Social Media Foundation course is designed to meet the demand for social media marketers by training the aspirants in the essentials of social media marketing.

    2 HoursOnline self studyBeginner
    $ 34 Take this Course

    Social media marketing , Advertising , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  12. Vskills Certified Advertising Manager Government Certification

    Advertising manager certification renders an overview of tools of decision making, integrated marketing strategies, tools of advertising and public relation skills. This course focuses on evaluating the skills of the individuals for setting advertising objectives, handling advertising budget, creative strategies, reviewing advertising opportunities and conducing advertising research. Advertising manger has to be creative, innovative and able to communicate orally. The popular job providing industries are television broadcasting, labor, professional, radio, book directory publishers.

    100 hoursOffline self studyIntermediate
    $ 121 Take this Course

    Advertising , Marketing , Media Planning , Production

    Course Selling Partner

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