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Naukri Learning > SEM Executive

SEM Executive Courses, Certification & Training

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Who is an SEM executive?



An SEM executive is responsible to ensure that a company’s page appear in the top searches when the users search for specific and relevant content using search engines. They use techniques like website and search optimization, along with online marketing tools like pay-per-click (PPC) advertising and paid directories as a part of brand marketing. SEM executives are expected to must know different search and ranking techniques of every search engine.


What is the role of an SEM executive?



An SEM executive’s job responsibilities include -
• To execute tests and analyze data
• To identifying latest market trends and seek insights to have a maximum ROI in paid campaigns
• To track, analyze and report website analytics, pay-per-click (PPC) initiatives and campaigns
• To manage campaign budget, estimate costs associated and reconcile discrepancies, if any
• To work in collaboration with SEO and brand teams to ensure maximum project delivery
• To assess campaigns results and implement improvements whenever required
• To assure the accuracy of marketing campaigns and other promotional materials
• To optimize copy and landing pages for paid campaigns
• To conduct competition analysis
• To take up paid keyword discovery, expansion and optimization

What skills are required to become an SEM executive?



An SEM executive is expected to possess the following skillsets –
• Market research skills
• Knowledge of performance marketing and conversion
• Knowledge of display advertising and online customer acquisition
• Data analysis and extraction skills
• Analytical capabilities
• Computer proficiency
• Data analysis and extraction skills
• Budget and cost analysis skills
• Critical thinking
• Good communication skills

How do I become an SEM executive?



To become a SEM executive, you must have a Bachelors’ degree in any stream. Usually, companies prefer hiring candidates with technical skills such as writing and editing HTML and manipulating cascading style sheets (CSS). If you are pursuing or have taken up Google Ads certification, you will have an extra edge over other candidates.
Besides, SEM professionals should also have a clear understanding and knowledge of website design and usability. They are a part of digital marketing team, hence an experience and knowledge of marketing principles and Internet marketing is always an add on.

Which best SEM executive courses shall I take up?



You can take up some advanced courses for SEM executive by Naukri Learning, some of which include-
• Certified Search Engine Marketing Masters Course
• Advanced Social Media and Content Marketing Combo
• Advanced Pay Per Click and Mobile Marketing Combo
• Certified Social Media Marketing Master - Online
• Competitive Marketing Strategies
• Digital Marketing SEO SMM and Google Combo
• Executive Program in Strategic Digital Marketing
• Advanced Search Engine Optimization Certification Training
• Advanced Mobile Marketing Certification Training
• Certified Email Marketing Masters Course
• Executive Program in Strategic Digital Marketing
• PG Certification in Digital Marketing and Communication
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  1. Advanced Social Media and Content Marketing Combo

    This certification is aimed at training applicants in the field of social media, amplifying the message, retaining the audience and building authority. Applicants will also be trained on the latest techniques helping to increase expertise in enticing traffic to the websites and protecting the brand reputation. This course also helps candidates learn scores of aspects of executing and planning content marketing strategies with huge impact. One will learn best practices across media types encompassing images, social media etc. It is one of the interesting and compelling courses that will help advance career.

    50 HoursOnline self studyIntermediate
    $ 409 Take this Course

    Content marketing , Marketing , Salesforce , Social media marketing , Leadership , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  2. Advanced Pay Per Click and Mobile Marketing Combo

    An internet marketing model used to market business, Pay Per Click is customized to train aspirants in the marketing discipline of PPC. Simplilearn offers this course covering nine sections like campaign economics, managing campaigns, advanced PPC concepts, initial comprehensive campaign setup, landing pages and so on. Mobile Marketing is a significant strategy rendering customers with customized information that encourages services, goods and ideas. With a huge increase of smartphones, it has become a main factor where the smartphone is deemed to be a vital mode of marketing channel. The aim of PPC Professional is to target a customer on interests and search history.

    50 HoursOnline self studyIntermediate
    $ 409 Take this Course

    Mobile Marketing , Marketing , Digital , project management , Content marketing , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  3. Certified Social Media Marketing Master - Online
    359 Students

    Social media marketing is the use of social media platforms and websites to promote a product or service. With the exponential growth of users present in some of the prominent social media platforms, it has become one of the important areas of marketing for businesses. | This Certified Social Media Marketing Master – Online course has been developed by some of the experts in the industry to provide students with an advanced understanding of marketing through social | The course offers high-quality online content and help professionals to boost their career | It covers a wide range of topics, including increasing web traffic and brand reputation management | The candidates are awarded a course-completion certification

    5 HoursOnline self studyExpert
    $ 283 Take this Course

    Social media marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  4. SMAC Social Mobile Analytics and Cloud Certification Training
    2875 Students

    Training module on Social, Mobile, Analytics and Cloud (SMAC) is best suited for professionals aiming successful career in social media, mobile technology, analytics and cloud computing field. It makes one competent to foster relationship with geographically distant enterprises and provides insight of individual technologies and innovation driven platform resolving issues.

    5 Hours Online self studyIntermediate
    $ 41

    Cloud Computing , , Digital , Big Data , Social media marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

  5. YouTube and Video Marketing
    804 Students

    YouTube and Video Marketing is an in demand skill for marketers, as its efficient use can drive website traffic and improve conversion rates, brand awareness, and revenue generation.

    1 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , , Social media marketing , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  6. Pinterest Marketing
    502 Students

    Experienced and skilled marketers, who can enhance branding and promotion of business, get recognized in their field and gain an edge over their peers. Pinterest Marketing is one of the most significant marketing skills that such a marketer would use to reach the target audience and improve business visibility.

    2 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , Social media marketing , Advertising ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  7. Twitter Marketing and Advertising
    481 Students

    Twitter is a widely popular social networking site that is tailored and used as an effective marketing platform by marketers, to gain global outreach and brand awareness. This course will introduce you to the essentials of social media communication through Twitter. You will also learn the techniques to draw a higher audience and be effective marketers through this course.

    2.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , Social media marketing , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  8. Advanced Pay Per Click (PPC) Certification Training
    603 Students

    The course comprises training professionals on online marketing discipline of PPC and Paid Search. As a model of online marketing, Pay Per Click is utilized on websites, where advertisers pay their hosts only when their ad is clicked. Furthermore, it optimizes ad spends and maximizes Click through rate (CTR) & conversion. Course package encompasses nine sections, focusing on initial comprehensive campaign setup, campaign economics, landing pages, managing campaigns, and advanced PPC concepts.

    25 HoursOnline self studyBeginner
    $ 205

    Online marketing , Marketing , Digital , Digital Marketing , project management , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

  9. Advanced Social Media Certification Training
    306 Students

    This online certification program helps candidates working in the domains of public affairs, communications, branding, marketing and community engagement. The course aims at training candidates in the fast expanding area of social media. Candidates will gain knowledge on the most advanced techniques helping to increase skills in enticing traffic, promoting brand and protecting non-profit companies. SimpliLearn provides the content that is updated with the current industry standard.

    25 HoursOnline self studyBeginner
    $ 205 Take this Course

    Marketing , Social media marketing , Leadership , Content marketing , Advertising , Sales , Languages

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  10. Advanced Conversion Optimization Certification Training
    541 Students

    An effective framework that aids get traffic to site and converts visitors into potential customers, Conversion optimization certification explains you how to build a repeatable framework that boosts conversion rates on microsites and landing pages. As the competition is growing, the organizations are looking for the skilled candidates to increase user experience. The course focuses on on-going improvement, copy texts, images, testing and tracking. Gain expertise on a variety of conversion optimization trends and get familiar with a site’s traffic flow to plan suitable campaigns that attract the attention of the customers.

    25 Hours Online self studyBeginner
    $ 205 Take this Course

    Big Data , Email marketing , Web Analytics , Advertising , Total Quality Management , Sales , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  11. Holiday PPC Advertising
    299 Students

    There is a growing demand for marketers who can leverage search engines to the maximum, and cater to searchers and advertisers simultaneously. As a marketer, it is crucial that you understand the psychology of holiday goers as well, or else it becomes difficult to generate revenue during the holiday season. Holiday PPC Advertising is a course for aspiring marketers, who want to make the best out of holiday season. In this course, you will learn to choose an appropriate target audience, design ads, and deploy effective strategies, to generate more clicks and conversions. The course is conducted by Brad Geddes, who is an internationally recognized marketing consultant and trainer. He is the author of Advanced Google AdWords, and is the founder of Certified Knowledge.org. Brad has written columns for Search Engine Land, co moderates the AdWords forum on Webmaster, spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    1.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Advertising , Marketing ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  12. Display Advertising
    555 Students

    Rendering information on everything a candidate needs to know, Display advertising will enable candidates to learn the fundamentals on a variety of aspects of this course |You will learn the latest target strategies, how to design display ads, measurement and techniques of display ads and more| It is one of the rapidly growing professions where communications take place through networking websites | The course is significant for employers despite of their sectors on a consistent lookout for skilled display advertisers | During the course, you will be updated with proprietary data for branding among devices and platforms |It tenders an amazing opportunity for digital advertiser and enriches the ability of the expert to remarket campaign

    1.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Digital , Advertising , , Sales , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  13. Social Media Foundation
    266 Students

    Demand for marketing, advertising, and promotions managers is expected to grow 12 percent by 2022 (Bureau of Labor Statistics Occupational Outlook Handbook)There is a growing demand for social media marketers who are skilled in social media strategies and tactics. Social Media Foundation course is designed to meet the demand for social media marketers by training the aspirants in the essentials of social media marketing.

    2 HoursOnline self studyBeginner
    $ 34 Take this Course

    Social media marketing , Advertising , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner

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