|Course or Certification Name||Category||Location||Mode of learning|
|IIM Lucknow Executive Management Program in Sales & Marketing, Batch - 06||Marketing Planning||Classroom|
|PG Diploma in Retail Management (PGDRM)||Retail management||Classroom|
|Vskills Certified Sales Manager Government Certification||Sales Management||Offline self study|
|Vskills Certified Multichannel Retail Professional Government Certification||Retail management||Offline self study|
|Certified Strategic Sales Professional||Sales Management||Online self study|
|Pricing and Sales Management||Sales Management||Classroom|
|Becoming an Effective Sales Manager||Sales Management||Classroom|
|PG Diploma in Corporate Finance||Executive Program in Business Analytics & Data Science||Classroom|
|Big Data Sales Perspective||Sales Management||Online self study|
|PGDM IN RETAIL MANAGEMENT||Executive Program in Business Analytics & Data Science||Classroom|
|Digital Skills: Retail||Digital||Online self study|
|Course in Strategic Retail Management (CSRM)||Retail management||Classroom|
|Sales Negotiations||Sales Management||Online self study|
|Birth of a Salesman - Film Based Learning Module on Selling Skills||Sales Management||Online self study|
|IIM Calcutta - Advanced Program for Marketing professionals (APMP) Batch - 08||Marketing Planning||Classroom|
This program is designed to build understanding about consumer insights in Indian context. Focus on recruiting, managing and leading sales teams. Focus on selection, evaluation and management of conflicts in distribution channels. | Highlight contemporary issues in marketing like retail management, digital marketing, CRM, and services marketing
Retail is a major sector of the Indian and Global economy. Retailers today deal with challenges like increased levels of competition, growth of the internet, new forms of technology and consumers. As a result, retail organisations require leaders with the necessary skills to address these challenges. | Post Graduate Diploma in Retail Management covers a range of issues like service operations, consumer behaviour, sales management, marketing management and supply chain issues related to the business. With an emphasis on retail management and marketing topics, this program explores key developments and trends in this area.
Sales Managers are responsible for handling and managing a team of sales people in order to guide them in achieving the organisation’s sales targets. This Vskills Certified Sales Manager course assesses the candidates as per a company’s need for identify, managing and increasing sales. Awarding a government certification on the successful completion of the course, it gives extensive training to the candidates in sales forecasting, recruiting and training sales personnel, budgeting, and other related areas.
Multichannel retailing is the use of different channels by a company for the customers to purchase goods and services. This type of strategy includes all types of channels from brick-and-mortar to telephonic. Vskills Certified Multichannel Retail course introduces candidates to various aspects of different retailing channels. This government-certified course covers include retail functions, retail mix, store design, e-retail platform, etc. A certification in this course can open opportunity avenues in both e-commerce and retail giants.
This certification is developed to proactively promote world class management practices. Since scores of sales experts are well-versed in selling stand-alone products and services, some are expert at solution based sales. This course relies on a creative learning curriculum combining skill building courses led by industry experts. You will have to understand the target’s businesses to diagnose main operational and business challenges delaying the customer’s success. When the problem is resolved, you develop an idea based on the products and services that will aid conquer customer’s challenge. This course is for professionals who want to create territory plans for better prospecting
It is well known that, among all the drivers of a marketing organization’s profit (e.g., price, advertising, variable cost, fixed cost, sales volume, etc), improvements in pricing have the most powerful effect on the bottom-line. The overall goal of this course is to improve the understanding as well as ability of corporate planners, marketing and sales managers to develop and implement superior pricing and sales generation strategies based on sound theory, metrics, and cutting edge methods. Participants will be exposed to pricing analytics to the extent that these tools enhance decision-making.
This hands-on program puts emphasis on developing skills and competencies concerning sales function and roles. It aims to provide a broad understanding of emerging sales and marketing frameworks and contemporary approaches to growing business through effective selling. It will also focus on ‘cutting edge’ issues concerning skills and competencies of sales leaders and professionals. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program faculty will focus on the synergy between in-field practice and in-class learning.
Post graduate Diploma in Corporate Finance by Amity University is a one-year professional programme, divided into two semesters. Eminent faculty and industry experts conduct the course through live interactive lectures. PG Diploma in Corporate Finance aims at equipping the participants with corporate finance skills in finance domain, such in preparing financial reports, tax planning, and implementing cash and financial services. Programme Deliverables | Develop analytical decision making ability | Evaluate financial benefits associated with investments | Improve the ability to think strategically and tactically | Gain awareness of legal & financial environment of business and contribute to sustainable business goals | Learn how to manage streams of cash flows from different parties | Evaluate and compare capital investment projects
Big Data allows salespeople to adopt data-driven methodologies to target high-value prospects rather than relying on relationships and other soft factors to target and close business deals. In this course, you will learn the difference between big data and data science. You will take a look at different algorithms and technology accelerators.
Post Graduate Diploma in Management – Retail by MIT School of Distance Education is a specialized programme. This is a structured programme that helps the participants to develop their skill in the different domains of retail, including marketing, supply chain management, product and brand management, operations, merchandising, and personnel management. | Programme Deliverables | Be a skilled and well-qualified supply chain and retail management professional | Execute and manage retail activities within the defined time and budget
Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.
Course in Strategic Retail Management (CSRM) is a professional programme. It is an integrated part of the supply chain management and is procured in an exceptionally competitive environment. This course is designed to enhance leadership in Indian retail segment and allows the participants to learn to promote sales and customer satisfaction by using the retail methods and technology, evaluate their own retail strategies, and discover new business models from global market segments | Participants are taught about introduction and concepts of Retail Management, Retailing Trends, Relationship Marketing, Information Technology in Retailing, Pricing And Merchandising, and Segmentation, along with relevant case studies, lectures and panel discussions. The programme helps participants to learn first-hand from international best practices and stay ahead of the business trends
Sales is an important activity or division for any organisation which wants to increase its profits. The most important skill that the success of a sales professional depends on is the art of negotiation. This Sales Negotiations course gives the candidates an understanding on how to advance your best interests and close a deal, which is becoming increasingly important in today's highly competitive sales job market. Designed by some of the expert professionals in the industry, this course will help candidates in mastering the effective negotiating skills in order to maximise their sales through minimal effort. It provides best-in-the-industry online course materials and a course completion certificate which is accepted globally.
Birth of a Salesman is a Film Based Learning Module on Selling Skills from Knowlens which is an integrated video based learning platform on the internet. This module would help you in learning and improving Selling Skills. This film is integrated with a lot of web based functionality including exercises, quizzes, ratings and other features to offer an enhanced learning experience. Birth of a Salesman is the gateway to the world of sales, the sales call. It analyses every stage of a sales call through Abhays story, who is a Sales professional. The story starts from preparing for a call, to final deal closing and the interim follow-ups. This is as close to real life scenario as it gets with competition, incentives, targets, good and bad customers both. The course also sheds light and gives you interesting tips on grooming, body language and other finer aspects that could make the difference between success and failure. These are depicted using a powerful and engaging film
To impart in-depth knowledge of sales and marketing theories and practices| To develop competence for effective market planning and execution | Inculcate the habit of finding ways and means of building effective response | To groom for bigger responsibilities in sales and marketing functions | Prepare for challenges faced by the interrelationship of various market mix elements | To elucidate in detail, the organizational context of marketing decision making