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Retail Management Training Online

Retail Management Training Online

A presentation with real-world examples featuring popular large- and small-scale chain retailers and specialty stores

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Course Highlights

  • Learning Resource Center online libraries and labs |ProQuest® digital access to thousands of sources for research

  • An active online community of fellow students, staff, and grads

  • Textbook: Merchandise Buying and Management and Binderâ„¢ mobile app for taking your learning materials on-the-go

  • Student Portal dashboard for instant access to lessons and support

Duration: 120 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Define retailing, describe the different types of retailers, and outline some of the characteristics of successful retail managers, including entrepreneurs/small business owners and department store managers

  • List and explain essential retail management concepts, such as buyers and vendors; customer service, customer loyalty, and consumer behavior; retail planning process and electronic retailing; retail strategy, pricing strategy, assortment planning, branding strategy, and global growth strategy; niche marketing and market personalization; and information systems and supply chain management

  • Compare and contrast different location opportunities and outline the factors that affect retail demand in a region or trade area.

  • Describe how retailers build a sustainable competitive advantage through human resource management and identify related issues, challenges, and trends, including employee motivation, evaluation, and compensation

  • Outline the customer relationship management process, describe how retailers collect customer data, and explain how that data is used to gain strategic advantages, support communication programs, and develop customer loyalty

  • Describe how retailers make international sourcing decisions and identify common ethical and legal issues involved in the purchase and sale of merchandise.

More about this course
  • Every day is different in retail. Typical manager-level responsibilities can vary from hiring and training new employees to supervising in-store displays, maintaining inventory, and even creating advertising campaigns. Advancement is common and managers are often promoted from within—especially if they have a diverse retail skill set.When you enroll in our Retail Management course online, you can enhance your resume with practical, career-ready retail expertise. Studying at your own pace, this is your opportunity to stand out from the crowd and gain the skills and knowledge to manage a department, store, franchise operation, or your very own boutique.

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