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Program in Business Analytics

Program in Business Analytics

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Course Highlights

  • 8 Modules & Sub-modules

  • Enhance your data interpretation & problem-solving at work with the help of this program

  • Assistance in compelling resume writing, focused interview preparation, applying for suitable BA profiles

Mode of learning: Online Classroom

Course Overview

What is this course about
  • The use of business analytics has grown exponentially in all areas, including healthcare, government, retail, e-commerce, media, manufacturing, and the service industry. The result is an increased need for employees with an analytical approach to management who can utilize data, understand statistical and quantitative models, and are able to make better data-driven business decisions

  • Columbia’s MicroMasters® program in Business Analytics will empower learners with the skills, insights and understanding to improve business performance using data, statistical and quantitative analysis, and explanatory and predictive modelling to help make actionable decisions.

What are the course deliverables ?
  • Working with relational databases, using SQL based languages such as MySql, dealing with formatted data (XML, JSON, etc.)

  • Using Python to analyze large data sets

  • Using Big Data processing frameworks like Hadoop and MapReduce

  • Optimization methods and software to solve decision problems under uncertainty in business applications

  • Demand forecasting using customer-base models and statistical approaches

  • Best practices for identifying potential customer segments

  • Computing Customer Lifetime Value (CLV) for analyzing customer, brand loyalty and forecasting revenue in the short and long run

  • Calculating Optimal Pricing for products and services to get best ROI

  • Probability, statistics, stochastic modeling, and optimization to develop systematic frameworks for decision-making in a dynamic setting

Eligibility
  • Applicants should have a bachelor's degree

  • Graduation in a quantitative discipline like engineering, mathematics, sciences, statistics, economics, etc. would help participants get the most out of the MicroMasters® In Business Analytics program.

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Curriculum

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