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Professional Certificate Programme in Digital Marketing

Professional Certificate Programme in Digital Marketing

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Course Highlights

  • 14 Modules & Sub-modules

  • 60 Hours of Instructor-led sessions

  • This course is designed by practicing managers and subject matter experts.

  • Live experience of analyzing responses with analytical software, launching of dummy display ads.

  • Professional Certificate in Digital Marketing and Analytics, a Joint Certificate from AIMA and Digital Vidya

  • About 40% of training time is dedicated to hands-on exercises build and practice the fundamentals

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Duration: 150 Days

Mode of learning: Online Classroom

Course Overview

What is this course about
  • All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and Analytics.

What are the course deliverables ?
  • The program aims at developing overall understanding of digital marketing platforms, mainly web analytics, social media tools , marketing through search engines, search engine optimization, mobile marketing, email marketing, Pay per click, digital display marketing, content marketing and Strategizing marketing

  • Benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.

  • Design tools to enhance consumer online experiences.

  • Evaluate internet-marketing metrics and identify KPI

Who should do this course ?
  • Professionals who need to understand Digital Marketing or get more out of their Digital channels.

  • Anyone responsible for developing or implementing organisation's online strategy.
    Traditional marketers who want to fast-track their marketing career or enter the digital world.

  • Entrepreneurs who need to maximize online channels for growing their business.

  • Students who want to gain knowledge on Internet Marketing and increase their job opportunities.

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