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Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode

Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode

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Course Highlights

  • 57 Modules & Sub-modules

  • Certificate of Completion from IIM Kozhikode

  • Weekend schedule- Learn without quitting job

  • Learn through Real-Life Examples/Case Studies, Industry interactions

  • Directly Impact Organizational Growth, 2 day On-Campus immersion module

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Duration: 365 Days

Mode of learning: Classroom

Course Overview

What is this course about ?
  • The certification course in “Marketing & Sales” aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability.

  • The course has been developed in such a way that it deepens the participant’s understanding of marketing management concepts so that they will be able to appreciate the critical role of the same in the sales planning and management functions.

  • The successful completion of this course will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.

What are the course deliverables ?
  • On successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode

  • Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth

  • Pedagogy comprising real-life examples and case studies by experts across different industries that will allow you to relate to your actual work scenario

  • Hands-on learning using case studies, projects and simulations

Who should do this course ?
  • Marketing & Sales Executives

  • Working Professionals

  • Marketing & Sales Managers

Eligibility
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country

  • Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprises in a managerial position

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