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Product Management: Building a Product Strategy

Product Management: Building a Product Strategy

2 Reviews
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₹ 899

Course Highlights

  • 1 Hour of E-learning content, tests etc

  • Earn a Certificate of completion from LinkedIn on successful course completion

  • 61,709 watched this course

  • Exercise files and quizzes | Offline and audio-only options

Regd. Education Provider

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • Product Manager and Business Analyst

What are the course deliverables ?
  • What you'll learn:

More about this course
  • Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Product leaders are the guardians of a company's strategy. While many people and teams can contribute to developing a strategy, product leaders need to articulate it and ensure that it's done in a way that is applicable for day-to-day decision-making. This course lays out how to develop an effective product strategy. Instructors Eldad Persky and Teg Grenager walk through a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it. Plus, they go over how to maintain and implement your strategy.

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Reviews

Average Rating

4.7

Based on 2 Ratings

Write a Review

Kumar Vivek

It was very thorough and helpful. It takes you through each step of how to go about a product management role.

BHUMIKA

Informative with touch up on basics of Core Marketing . Good part was 5-Box Positioning model which brings desired behavioural shift at customer,consumer level .
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