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PR & Branding Courses, Certification & Training

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  1. IIMB - Marketing Management

    According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.” | While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities. | In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

    Online ClassroomIntermediate
  2. Strategic Brand Management

    Brands are the most significant assets a company can have. This course will help increase consumer power driven by social media and web-based technologies. It will cover the creation and leveraging of brands for managers, consultants and marketers. You will first learn what makes brand strong through models, case studies and research. You will also need to learn how to establish and maintain competitive advantage by developing and promoting innovative brands that resonate with customers and create a positive impact on corporate reputation. Other things covered in this course are relevant identity, motivating imagery, quality, leadership and in-depth understanding of the external brand environment.

    Leadership

    4 HoursOnline self studyIntermediate240 Students
  3. Competitive Marketing Strategies

    Competitive marketing strategies are based on in-depth examinations of your business competition and the markets available to you. Senior business planning executives and marketing managers need to be able to systematically analyze their own and other companies’ competitive positions in order to be successful in an increasingly global and highly competitive marketplace. In order to perform strategic planning for your organization’s future, it is imperative to know who the competition is and exactly what you are up against to ensure that your market share is sufficient for your organization’s future success. This requires an objective assessment of your own strengths and weaknesses as well as those of your direct competitors in order to identify the most profitable niche for your products and services. Specific marketing initiatives can then be developed that capitalize on your organization’s advantage over your direct competitors and minimizes potential weaknesses and gaps in your marketing efforts. This learning path includes courses that cover how to conduct an internal analysis, how to analyze competitors effectively, and how to select and implement competitive marketing strategies.

    3 HoursOnline self studyIntermediate
  4. Marketing Essentials

    Marketing is a form of communication between the customers and organisations with goal of selling, promoting or advertising. In this age of digital marketing has become a very competitive activity of any business and also an important one to understand the behaviour of the customers in the market. This Marketing Essentials course has been developed by expert professionals to impart the fundamental ideas and knowledge on the critical marketing skills. Providing career boost to professionals and fresh graduates, the course offers high quality modules on topics like customer engagement, engaging customer interests and brand promotion. In addition, it will help candidates to develop effective marketing strategy.

    digital marketing, Advertising, Web Analytics, Sales

    6 HoursOnline self studyIntermediate
  5. Vskills Certified Public Relations Officer Government Certification

    Public Relations means maintaining the relationship or reputation with the public or customers. Public Relation Officers (PRO) are responsible with the dealing with enquiries from the public, press or related organisations. Every organisation who wants to maintain its reputation needs a good PRO. | This Vskills Certified Public Relations Officer course offers the best training to the candidates to help them be job-ready in the field of public relations | Offering high-quality learning materials, the course helps the learners acquire the skills necessary to build relationships between the organisation and its key audiences | It covers various areas like representing an organisation, image building, goodwill creation, and interpreting the policies and procedures

    Negotiation, CSR, Advertising

    100 hoursOffline self studyIntermediate
  6. Vskills Certified Marketing Manager Government Certification

    Marketing Managers are associated with the marketing of a business or a product, which will result in the increased sales and additional profits of the organisation. | This Vskills Certified Manager Government Certification introduces the candidates to the fundamentals of marketing management and skills associated with understanding the market | The course has high quality online content and study materials are also couriered to candidates | It covers various topics like marketing strategies, plans and techniques, analysing consumers and business, identifying market segments, and developing the brand(s) or delivering the values associated with the brand(s) | A government certification, which is valued across the industry, is provided

    Sales, Marketing Research

    100 hoursOffline self studyIntermediate
  7. Vskills Certified Campaign Manager Government Certification

    This certified campaign manager certification tests the applicants on a wide array of areas like polling, advertising, branding, consumer insights, creativity, SEO, internet basics and many other activities. Campaign manager has to manage a great number of staff and volunteers in various sectors. Besides this, competency in the skills, abilities and knowledge required to learn this course effectively in today’s business arena. It will also offer you an opportunity to study any time of the day without having to step outside for classroom training.

    SEO, Advertising, Sales, Operations

    100 hoursOffline self studyIntermediate
  8. Vskills Certified Marketing Planning Manager Government Certification

    Marketing Planning Manager is responsible for planning and coordinating marketing policies and programs, and determination of potential marketplaces. Vskills Certified Marketing Planning Manager course is specifically designed to assess the candidates on their marketing planning and strategy skills as per an organisation’s requirements. This is a government-certified course and covers all aspects like marketing audit, environmental analysis, marketing strategies, SWOT, communication and other related areas.

    Marketing Planning, Sales, digital marketing, Email marketing, Advertising, Law

    100 hoursOffline self studyIntermediate
  9. Certified Brand Manager Government Certification

    A Brand Manager has to develop various strategies and make various marketing analysis in order to ensure that a brand is successful. The Certified Brand Manager course by Vskills is specifically designed for candidates to get proper training and receive the requisite skills necessary for developing, managing and maintaining the brand image as per an organisation’s needs. It is a government-certified course and assesses the candidate’s on various areas related to brand management.

    Advertising, Sales, Social media marketing, Leadership, Law

    100 hoursOffline self studyIntermediate
  10. Vskills Certified Event Management Professional Government Certification

    Vskills certification for Event Management Professional assesses the candidate as per the company need for organizing and managing events. The certification tests the candidates on various areas in event management like planning, CPM/PERT, marketing, public relations, human resource management, taxes, laws logistics, financing, branding, catering, safety and security.

    Safety, Human Resource Management, Social media marketing, Waste Management, Advertising, Accounting

    100 hoursOffline self studyIntermediate

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