Naukri Learning > Marketing > Digital Marketing > PPC & SEM

PPC & SEM Courses, Certification & Training

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What is PPC and SEM?

SEM (Search Engine Marketing) refers to the paid search activities associated with the promotion of websites to increase their visibility through paid advertising on search engines. The most popular platforms for SEM are Google AdWords and Bing Ads. The prominent SEM method used is PPC (pay-per-click).
Professionals in PPC & SEM usually start their career as a PPC Executive, a Digital Marketing Executive or as an SEM Executive. . With experience or a professional certification in SEM, they can move to a higher-level position like a PPC Expert, a Digital Marketing Manager or a Marketing Manager.
Naukri Learning offers a variety of professional online certification courses in PPC and SEM, which can help them to improve their career prospects. Some of the other related courses which candidates can go for are SEO marketing, mobile marketing, e-mail marketing or social media marketing.

Benefits of PPC & SEM

PPC & SEM can be a game changer for organisations that do business online. Some of the top benefits of PPC & SEM are:
• In PPC & SEM, you have a good control of your costs and can set the budget accordingly. You can put a fixed daily spends cap and PPC is flexible, so you can change if you feel the need.
• It allows organisations to pay for only what is valuable. People only click on ads that they feel are relevant and hence, you only pay for valuable leads.
• It makes it easy for businesses to target the right audience at the right time. There are also options to deliver ads on particular devices (e.g. mobile).
• The results from PPC & SEM advertising can be measured accurately unlike other traditional methods of marketing.
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Why should you go for a PPC & SEM certification?

Being a certified professional in PPC & SEM, your expertise in the industry can open up various opportunities for you to work with some of the best organisations in the industry.
Based on a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
Here are some good reasons why a PPC & SEM certification can help you in your career endeavours:
• You can enhance your current profile and resume with a certification. Gain the required knowledge to successfully convert a PPC/AdWords interview
• You can earn a better salary, get better job opportunities or even a promotion
• You will acquire skills that are globally accepted and stand out as a certified professional
• You will get an in-depth understanding and hands-on experience in various PPC & SEM techniques

What are the skills associated with PPC & SEM?

• Advanced knowledge of the various SEM platforms like Google AdWords and Bing Ads, and associated tools like Google Analytics, Tag Manager, etc.
• Good understanding of the technical components associated with PPC like tracking code, retargeting, etc.
• Basic knowledge of HTML and JavaScript.
• High-level creative, analytical and problem-solving skills.
• Excellent communication and client handling skills.
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Who should do?

• Fresh Graduates
• SEM Executives
• Marketing Executives
• Online Marketing Executives/Digital Marketing Executives

Career Outcomes

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Related Career Options

PPC Expert

A pay per click expert is someone who specializes in managing pay per click media strategies for clients. He/she performs tasks like split-testing, es...

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Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Marketing Manager

A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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  1. Advanced Pay Per Click and Mobile Marketing Combo

    An internet marketing model used to market business, Pay Per Click is customized to train aspirants in the marketing discipline of PPC. Simplilearn offers this course covering nine sections like campaign economics, managing campaigns, advanced PPC concepts, initial comprehensive campaign setup, landing pages and so on. Mobile Marketing is a significant strategy rendering customers with customized information that encourages services, goods and ideas. With a huge increase of smartphones, it has become a main factor where the smartphone is deemed to be a vital mode of marketing channel. The aim of PPC Professional is to target a customer on interests and search history.

    50 HoursOnline self studyIntermediate
    $ 409 Take this Course

    Mobile Marketing , Marketing , Digital , project management , Content marketing , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  2. Advanced Pay Per Click (PPC) Certification Training
    603 Students

    The course comprises training professionals on online marketing discipline of PPC and Paid Search. As a model of online marketing, Pay Per Click is utilized on websites, where advertisers pay their hosts only when their ad is clicked. Furthermore, it optimizes ad spends and maximizes Click through rate (CTR) & conversion. Course package encompasses nine sections, focusing on initial comprehensive campaign setup, campaign economics, landing pages, managing campaigns, and advanced PPC concepts.

    25 HoursOnline self studyBeginner
    $ 205

    Online marketing , Marketing , Digital , Digital Marketing , project management , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

  3. Advanced Conversion Optimization Certification Training
    541 Students

    An effective framework that aids get traffic to site and converts visitors into potential customers, Conversion optimization certification explains you how to build a repeatable framework that boosts conversion rates on microsites and landing pages. As the competition is growing, the organizations are looking for the skilled candidates to increase user experience. The course focuses on on-going improvement, copy texts, images, testing and tracking. Gain expertise on a variety of conversion optimization trends and get familiar with a site’s traffic flow to plan suitable campaigns that attract the attention of the customers.

    25 Hours Online self studyBeginner
    $ 205 Take this Course

    Big Data , Email marketing , Web Analytics , Advertising , Total Quality Management , Sales , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  4. Holiday PPC Advertising
    299 Students

    There is a growing demand for marketers who can leverage search engines to the maximum, and cater to searchers and advertisers simultaneously. As a marketer, it is crucial that you understand the psychology of holiday goers as well, or else it becomes difficult to generate revenue during the holiday season. Holiday PPC Advertising is a course for aspiring marketers, who want to make the best out of holiday season. In this course, you will learn to choose an appropriate target audience, design ads, and deploy effective strategies, to generate more clicks and conversions. The course is conducted by Brad Geddes, who is an internationally recognized marketing consultant and trainer. He is the author of Advanced Google AdWords, and is the founder of Certified Brad has written columns for Search Engine Land, co moderates the AdWords forum on Webmaster, spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    1.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Advertising , Marketing ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  5. Display Advertising
    555 Students

    Rendering information on everything a candidate needs to know, Display advertising will enable candidates to learn the fundamentals on a variety of aspects of this course |You will learn the latest target strategies, how to design display ads, measurement and techniques of display ads and more| It is one of the rapidly growing professions where communications take place through networking websites | The course is significant for employers despite of their sectors on a consistent lookout for skilled display advertisers | During the course, you will be updated with proprietary data for branding among devices and platforms |It tenders an amazing opportunity for digital advertiser and enriches the ability of the expert to remarket campaign

    1.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Digital , Advertising , , Sales , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  6. Retargeting & Remarketing: The Ultimate Guide Made Easy

    Retargeting & Remarketing: The Ultimate Guide Made Easy is a digital marketing course. With the help of this course, you can learn the insights of retargeting, popularly known as remarketing. You can learn various ways to reach out to people who have already visited your page and have recently demonstrated their interests

    Online self studyIntermediate
    $ 49 Take this Course

    Digital , Digital Marketing , Marketing , Graphic Design ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  7. Advance Google Remarketing Techniques

    This course has been designed by Google certified experts and compiled in a manner that is not only easy to learn and understand, but also replicate. In a step by step process, the instructor will not only take you through the difficult marketing jargon and concepts, but he will also help you understand the importance of Google Re-marketing, benefits of Google Re-marketing, as well as how to create a complete live campaign from scratch.

    Online self studyIntermediate
    $ 39 Take this Course

    Marketing ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  8. Digital Marketing Certificate Course

    DMCC is Most Advanced Digital Marketing Course available in country covering 20 modules like Seo, Social media, Email Marketing, PPC, Mobile Marketing, Online Advertising, E commerce Marketing etc.It is the combination of lectures, Practical exercises, Home assignment & Handouts & Doubt Sessions given to each of our participant. During Course you will be working on templates, tools & practices that are used by Digital Marketing agencies.

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    Digital , Email marketing , Advertising , Mobile Marketing , Digital Marketing , Marketing

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