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SPJIMR Executive Certificate Program in Marketing Analytics

SPJIMR Executive Certificate Program in Marketing Analytics

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Course Highlights

  • Lecture & curriculum by SPJIMR,Hands-on practical exposure with tools

  • Certificate of Completion from SPJIMR

Regd. Education Provider

Duration: 120 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • CMOs CDOs and Managers- Who want to understand markets & customers through the application of analytics on data.

  • Professionals with roles related to marketing- Sales, Marketing, BD, Retailing, Branding, ADCOM & Digital Mktg professionals who have to market their products & services.

  • Professionals responsible for Marketing strategies- Senior mgrs working on large customer databases to formulate & drive marketing strategies.

  • Analysts in analytics roles- To apply analytics to data rich environment to seek meaningful and relevant sights.

What are the course deliverables ?
  • Certificate of Completion from SPJIMR

  • Live & Interactive online classes - NOT Recorded videos

  • Lectures & course curriculum by SPJIMR

  • Hands on practical exposure with tools

  • Learn about real life scenarios using tools like Excel, Solver & R

  • Dedicated Student support

  • Industry interactions

  • Mobile platform enabled

  • Virtual classrooms - active interactions with other fellow students and faculty

  • Convenient weekend schedules

  • Access to the recorded sessions for a specified time

  • Access to course presentations, projects, case studies, assignments and other reference materials on cloud

  • Students can raise questions and doubts either real time during the live class or online through the Cloud Campus

More about this course
  • The objective of the course is to develop knowledge of various analytical techniques in order to help better decision making in sales and marketing. CMOs and Marketing Managers usually depend on data analysts in their firms to crunch data. This course will help them communicate their marketing objectives in a focused manner to data analysts and help them critically evaluate the results of data analysis better. Participants will understand the underlying principles of statistical and analytical techniques. Participants will also develop a working familiarity of implementing these techniques on data sets.

Eligibility
  • For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

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