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PG Certification in Digital Marketing and Communication

PG Certification in Digital Marketing and Communication

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Course Highlights

  • 14 Modules & Sub-modules

  • Celebrating 10 successful batches of Digital Marketing, Master 25 Digital Marketing tools, 100+ Career Transition

  • Specializations-Branding&Com, Marketing Analytics, Social Media&Content marketing, MICA alumni

Validity: 195 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Enroll for New Batch starting from 27 Sep 2018

  • It is a combination of a core program in Digital Marketing for 5 months, plus a choice of 3 specialistions. This involves a rigorous training, that will teach you all aspects of digital marketing and any specialisation you choose

  • PG Certification & Alumni Status of MICA, one of the leading colleges for marketing in Asia

  • 1-on-1 Career or Business mentoring, to help you fulfill your personal objective behind joining this program

  • 10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc

  • 10 extensive projects where you get your hands dirty and get 1-on-1 personal feedback

  • Learn both from experienced MICA Faculty as well as global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc

More about this course
  • Indian marketing ecosystem has seen an exponential rise with social media taking tight grip over the common masses along with the traditional mainstream media. Weare at an exciting juncture in the business and economic history of India and need tomarket our products in the best way possible to compete with multiple players in the market. As more products are being launched everyday, there is an increaseddemand for qualified, well-rounded marketers to take them to the market in the most effective way

  • To become a successful marketer in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve business goals in the process

  • If you are reading this, you may wish to accelerate your career in Digital Marketing.With UpGrad, we promise to equip you with the perfect mix of business acumen and technical capabilities to help you achieve exactly the same

Eligibility
  • Bachelor's degree in any field

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