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Omnichannel Strategy and Management

Omnichannel Strategy and Management

Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth.

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Course Highlights

  • learn from Instructors of Darmouth College

  • Best service for today customer’s needs.

  • Earn a professional certificate from Tuck School of Business, Dartmouth College

  • Highlight you knowledge and skills from this course

Duration: 28 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business to retail specialists.

What are the course deliverables ?
  • How to understand the needs of omnichannel customers

  • How to fulfill omnichannel demand

  • How leading retailers are navigating their omnichannel journeys

  • How to support an omnichannel strategy

More about this course
  • Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model

  • In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.

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