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Mobile Marketing Courses, Certification & Training

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Mobile marketing is an online marketing technique which is focussed on reaching out to a specific audience on mobile devices through various channels like internet, email, SMS, MMS, mobile apps, etc. Around 80% of the internet users globally owns a smartphone and this provides immense opportunities for organisations to market their products or services.

Professionals in mobile marketing can start their career as a Marketing Executive, Social Media Executive, Digital Marketing Executive or PPC Executive. With the help of a certification in mobile marketing or gaining skills, one can move to a Digital Marketing Manager, Marketing Manager, PPC Expert or Marketing Analyst position.

Naukri Learning offers a wide variety of online certification courses in mobile marketing which will help you to become an expert in the field. Some of the other related certification are SEO marketing, PPC marketing, digital marketing or content marketing.

Benefits of mobile marketing

Online marketing has changed the way organisations reached out to customers. With the growth of internet users and smartphone owners, there are various advantages of mobile marketing:
• It is a cost-effective way of marketing products and services. Organisations can reach a bigger audience at a lesser cost as compared to traditional marketing methods.
• The best thing about mobile marketing is its effectiveness. In most cases, you get what you pay and have a control over your spending. Thus, it has a high return on investment than other traditional methods.
• Organisations can have complete ownership of their marketing strategies and decisions. Mobile marketing channels are easy to use and it is easy to utilise its full potential.
• The prospect of your brand messages going viral is higher in the case of mobile marketing as most of the sharing and word-of-mouth is done through mobile devices nowadays.
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Mobile marketing skills can vastly improve your professional profile if you are in the digital marketing industry. You can tap into the numerous opportunities present in it with the help of a certification.

Also, according to a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
Some of the reasons why you should do a course in mobile marketing are:
• You can enhance your current profile and resume with a certification. Improve your chances of successfully converting a mobile marketing interview
• A certification will improve your career. You can earn a better salary, get better job opportunities or even a promotion
• You will acquire skills that are globally accepted and stand out as a certified professional
• You will get in-depth understanding and hands-on experience in the various methods of mobile marketing
• Fresh Graduates
• Marketing Executives
Social Media Managers/ Online Community Managers
• Digital Marketing Executives
• Public Relations Executives

What are the key skills associated with mobile marketing?

• Good understanding of mobile devices and the various channels associated with it which can help in marketing
• Knowledge of various digital marketing tools like Google Analytics, SEM, and Google AdWords
• Excellent communication (verbal and non-verbal) and interpersonal skills
• Advanced analytical and problem-solving skills
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Career Outcomes

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Related Career Options

Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Marketing Manager

A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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