|Course or Certification Name||Category||Location||Mode of learning|
|Big Data Marketing Perspective||Digital Marketing||Online self study|
|Digital and Social Media Marketing for Business Growth||Social media marketing||Classroom|
|PG Certificate in Digital Marketing and Social Media Analytics||Social media marketing||Classroom|
|Digital Marketing Professional Certificate||Online self study|
|Digital Marketing SEO SMM and Google Combo||Online self study|
|Digital and Social Media Marketing||Social media marketing||Classroom|
|YouTube and Video Marketing||Social media marketing||Online self study|
|Executive Program in Strategic Digital Marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|IIM Calcutta - Advanced Program for Marketing professionals (APMP) Batch - 08||Marketing Planning||Classroom|
|Certified Email Marketing Masters Course||Email marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|PG Certificate Program in Market Research & Data Analytics from Mica||Marketing Research||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Post Graduate Program in Digital Media Marketing||Executive MBA||Classroom|
|Marketing Plan and Strategy - ZERO to HERO Overnight||Online self study|
|Certified Social Media Marketing Master - Online||Social media marketing||Online self study|
|Managing Businesses in International Markets||International marketing||Classroom|
Big data dramatically impacts all aspects of business culture. Companies need to evolve from their traditional methods and practices to be able to use big data to improve their organization. In this course we will examine the impacts of big data from the marketing perspective. we will look at how the mobile effect has changed marketing, how purchasing habits have changed and what impact datafying consumer behavior has done.
Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow firms to engage in timely and interactive manner with their consumers at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Using digital and social media, organizations can implement proactive strategies to shape consumer attitude and behaviour by engaging digital consumers and stakeholders. The proposed programme is aimed at helping participants learn the nuances of the digital marketing tools and enhance their ability to develop effective and cost effective digital and social media marketing programmes for achieving business goals.
The Post Graduate Certificate in Digital Marketing is a career centric course launched by the institute which will prepare students to work in the ever-growing domain | The focus of the course will be to give emphasise on areas like Search Engine Marketing (SEM, PPC) ,Website Planning & Creation, Content Marketing, Email Marketing, Online Advertising, Social Media Marketing
The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention | Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.
It is an all-in-course designed to give a 360 degree overview of Fundamentals in Google Analytics, Introduction to Search Engine Optimization and Digital marketing through social Media. It provides a consolidation of basic principles of Google Analytics and how it can be used to make solid data driven decision making in Digital Marketing. The course also talks about various aspects of how to add value to your brand through Social Media and techniques to leverage it, a descriptive training on advertising via Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat. It covers SEO Audit, On Page Optimization using WordPress, Google Analytics and Google Webmaster.
As customers spend more of their time on the digital medium, to engage them, companies are focusing more of their efforts on digital and social media marketing. At the same time, the field of digital marketing itself is evolving and changing rapidly. This programme is targeted at addressing the challenges that face today's digital marketers: they need to understand and keep track of effective digital and social media marketing strategies, and also have a clear picture of what digital techniques to use, where and when.
YouTube and Video Marketing is an in demand skill for marketers, as its efficient use can drive website traffic and improve conversion rates, brand awareness, and revenue generation.
This program has been designed in collaboration with world renowned faculty and industry experts for professionalss who want to master digital marketing techniques. This program best fits your requirements if you are amongst one of the below profiles | MARKETING PROFESSIONALS who want to develop deep understanding of digital marketing, integrate traditional and digital media and get best results for their digital campaigns | SENIOR MANAGEMENT LEADERS who understand that digital marketing know-how would be critical in making strategies for businesses and companies to succeed | ENTREPRENEURS who plan to increase their customer outreach via digital medium in a cost-effective, time proven and scalable manner
To impart in-depth knowledge of sales and marketing theories and practices| To develop competence for effective market planning and execution | Inculcate the habit of finding ways and means of building effective response | To groom for bigger responsibilities in sales and marketing functions | Prepare for challenges faced by the interrelationship of various market mix elements | To elucidate in detail, the organizational context of marketing decision making
Certified Email Marketing Masters Course (CEMM) helps in developing an understanding for the participants that how email marketing can help in reaching and engaging with the prospective clients of any company. It provides a complete insight of email marketing to the participants.
This programme focuses on building a strong foundation in research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software. | It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions. | The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building. | The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies.
Marketing Plan & Strategy is a structured and professional programme designed to meet extremely dynamic requirements of the marketing industry. The course covers Marketing Planning and Content Strategy and teaches the ways to implement it in various marketing ventures. Marketing Plan & Strategy helps to create usable content and publish it on the most valuable platforms. Furthermore, this course aims towards churning out the best methodologies to track the traffic and drive visitors to the website. It is designed to give you the basic knowledge of content marketing strategies and implement them to have success from the very first day of its implementation. | The topics include Email Mastery, Value Ladder Breakdown, Creating Content and Content Marketing Secrets. The mode of learning is online self-study.
Social media marketing is the use of social media platforms and websites to promote a product or service. With the exponential growth of users present in some of the prominent social media platforms, it has become one of the important areas of marketing for businesses. | This Certified Social Media Marketing Master – Online course has been developed by some of the experts in the industry to provide students with an advanced understanding of marketing through social | The course offers high-quality online content and help professionals to boost their career | It covers a wide range of topics, including increasing web traffic and brand reputation management | The candidates are awarded a course-completion certification
This program is intended to serve an audience who is willing to learn the science of international marketing. We cover a broad range of topics essential for success in international markets. The program is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with selection of international markets (accessing opportunities and challenges in International Markets) and mode of entry decisions (Mergers and Acquistion vs. Alliances). This we call is the first step in the process of internationalization. Then, we focus on negotiations in international markets which is a critical second step. Finally, we delve into how to make data driven decision making in international markets.