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PG Certificate Program in Managing Brands & Marketing Communication from MICA

PG Certificate Program in Managing Brands & Marketing Communication from MICA

No need to forgo your plush salary to be a part of MICA's reputed Alumni. This course is specially curated for the working professionals looking to keep abreast with Brand Management & Marketing Communications’s latest trends and techniques.

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Course Highlights

  • 16 Modules & Sub-modules

  • Opportunity to earn a PG Certificate from MICA & MICA Alumni status

  • 360° View of practical marketing and branding aspect

  • Lectures imparted by experienced and eminent professors from MICA

  • Gain practical knowledge with real case studies and current examples from the Industry

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Duration: 120 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Marketing managers & Sales Managers with revenue generation responsibilities

  • Young professionals who want to gain deeper understanding of marketing

  • Brand Managers responsible for managing the function

What are the course deliverables ?
  • Get a PG Certificate from MICA

  • Case Studies and Examples from Industry

  • MICA Alumni status

  • Lectures imparted by experienced and eminent professors from MICA

  • Online LIVE Interactive Classes

  • 360° View of practical marketing and branding aspect

  • Sessions on Digital Marketing

More about this course
  • This program is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.

Eligibility
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

  • For Indian and International Participants – Interns/Working professionals.

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