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PG Certificate Program in Market Research & Data Analytics from Mica

PG Certificate Program in Market Research & Data Analytics from Mica

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners. This course includes Weekend schedule (Learn without quitting job) & Certificate of Completion from MICA.

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Course Highlights

  • 10 Modules & Sub-modules

  • 3 days campus visit at MICA, Gain MICA Alumni status

  • Opportunity to earn a PG Certificate from MICA, Ahmedabad

  • Live & Interactive Digital Learning

  • Convenient class schedule

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Duration: 365 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Marketing & Research professionals

  • Working executives who require hands on knowledge of statistical tools to perform data analytics

  • Marketers, Business Heads and Business Unit Leaders who wish to rely on scientific approaches to assist in strategic decision making.

  • Young enthusiasts

What are the course deliverables ?
  • PG Certificate from MICA

  • Gain MICA Alumni status

  • Live & Interactive Classes - Comprehensive classroom experience - NOT Recorded Lectures

  • Practical knowledge with use of tools like SAS & SPSS

  • Dedicated Student support

  • Industry interactions

  • Mobile platform enabled

  • Virtual classrooms - active interactions with other fellow students and faculty

  • Convenient weekend schedules

  • Access to the recorded sessions for a specified time

  • Access to course presentations, projects, case studies, assignments and other reference materials on cloud

  • Students can raise questions and doubts either real time during the live class or online through the Cloud Campus

More about this course
  • This programme focuses on building a strong foundation in research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

  • It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

  • The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.

  • The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies.

Eligibility
  • For Indian Participants – Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

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Curriculum

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