Naukri Learning > Executive Programs > Marketing & Design > Media Planning > Mumbai

Media Planning Courses, Certification & Training in Mumbai

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Media planning refers to a process of sourcing and selecting optimal media platforms, which can help an organisation to achieve its marketing objectives. With the help of media planning, an organisation can aim at maximising the impact of its advertising and marketing campaigns.

Media planning is usually done by advertising agencies or media planning agencies for their clients.
Most professionals in media planning start their career journey as an Advertising Executive, a Marketing Executive or an Account Executive. With the help of a certification or relevant experience, you can become a Media Planner, a Marketing Manager or a Brand Manager.

Naukri Learning offers a variety of top certification courses in media planning which can help you to become a skilled professional. Some of the other related courses are Marketing Planning, Marketing Research, PR & Branding and Digital Marketing.

What are the significances of Media Planning?

• Businesses can save a huge amount of time and resources if the right media channels are used for their advertising and marketing campaigns.
• Media planning can help organisations in sending the right brand message to its customers which will lead to a stronger connection.
• It can also help organisations to understand their right marketing objective and how they can communicate it with through the different channels.
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Why should you get a certification in Media Planning?

If you want to have a successful career in advertising or branding, you can benefit from a certification in media planning. Following are some of the prominent reasons why you should get one:
• Based on a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
• You will be able to learn the various ways you can target specific customers so that a brand’s message is delivered effectively.
• You will have a good understanding of the various media channels and how to use them optimally for advertising and marketing campaigns.
• You will have an advanced knowledge of the various processes and techniques used in the industry.

• Fresh graduates
• Marketing Executives
Advertising Executives
• Account Executives

What are the key skills associated with Media Planning?

• Excellent communication, organisational and interpersonal.
• High attention to details and good business awareness.
• Good knowledge of the various media channels and media buying techniques.
• Analytical and problem-solving skills.
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Career Outcomes

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