|Course or Certification Name||Category||Location||Mode of learning|
|IIM Calcutta Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS)||Online marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Executive Program in Strategic Digital Marketing||Online marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Certified Social Media Marketing Master - Online||Social media marketing||Online self study|
|1 year PG Certificate Program in Media & Entertainment Management from MICA||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Advanced Social Media Certification Training||Social media marketing||Online self study|
|XLRI Executive Development Program in Digital Marketing||Online marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Digital and Social Media Marketing for Business Growth||Social media marketing||Classroom|
|Digital Media Analytics: Paid Media||Online self study|
|Digital Media Analytics: Using 'Listening Data'||Web Analytics||Online self study|
|IIM Lucknow Executive Management Program in Sales & Marketing, Batch - 06||Marketing Planning||Classroom|
|Vskills Certified Business Development Executive||Online self study|
|Complete Guide To Social Media Marketing||Social media marketing||Online self study|
|Executive Masters in Management||General Management||Classroom|
|Executive Diploma in INSURANCE MANAGEMENT||Executive Program in Business Analytics & Data Science||Classroom|
|Executive Development Program in Leadership & Change Management from XLRI||Leadership||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
The Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) has been designed to provide a solid foundation for marketers who want to specialize in the digital and social media marketing. | This certificate program from IIM Calcutta will hone your traditional marketing skills followed by deep dive into digital and social media marketing.
This program has been designed in collaboration with world renowned faculty and industry experts for professionalss who want to master digital marketing techniques. This program best fits your requirements if you are amongst one of the below profiles | MARKETING PROFESSIONALS who want to develop deep understanding of digital marketing, integrate traditional and digital media and get best results for their digital campaigns | SENIOR MANAGEMENT LEADERS who understand that digital marketing know-how would be critical in making strategies for businesses and companies to succeed | ENTREPRENEURS who plan to increase their customer outreach via digital medium in a cost-effective, time proven and scalable manner
Social media marketing is the use of social media platforms and websites to promote a product or service. With the exponential growth of users present in some of the prominent social media platforms, it has become one of the important areas of marketing for businesses. | This Certified Social Media Marketing Master – Online course has been developed by some of the experts in the industry to provide students with an advanced understanding of marketing through social | The course offers high-quality online content and help professionals to boost their career | It covers a wide range of topics, including increasing web traffic and brand reputation management | The candidates are awarded a course-completion certification
Media & Entertainment Industry is no more the subsidiary industry in the economy but has taken the leading seat to become the leader in the Indian market and started contributing substantially to the economy. Considering the growth and scope of the industry, there is an utmost need for trained professionals to become the growth drivers to achieve newer heights. With the promise to contribute and partnering in the growth drive of the 'Media and Entertainment' industry MICA as one of the leading institute of the country considers 'media and entertainment management' as one of its core domain of studies. Along with all its regular courses, MICA is now proposing to offer a certificate online program specifically designed for the media and entertainment industry professionals and enthusiasts looking for an in-depth knowledge and a career path in the sector.
This online certification program helps candidates working in the domains of public affairs, communications, branding, marketing and community engagement. The course aims at training candidates in the fast expanding area of social media. Candidates will gain knowledge on the most advanced techniques helping to increase skills in enticing traffic, promoting brand and protecting non-profit companies. SimpliLearn provides the content that is updated with the current industry standard.
This course is intended for sales and marketing executives who want to learn and take advantage of digital marketing techniques to improve their and their company’s performance, reputation and relationship with existing and prospective customers.The learning objectives of this course are: | To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance | To understand applications of popular digital marketing tools & techniques | To understand use of digital media analytics for effective digital marketing
Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow firms to engage in timely and interactive manner with their consumers at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Using digital and social media, organizations can implement proactive strategies to shape consumer attitude and behaviour by engaging digital consumers and stakeholders. The proposed programme is aimed at helping participants learn the nuances of the digital marketing tools and enhance their ability to develop effective and cost effective digital and social media marketing programmes for achieving business goals.
On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.
On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
This program is designed to build understanding about consumer insights in Indian context. Focus on recruiting, managing and leading sales teams. Focus on selection, evaluation and management of conflicts in distribution channels. | Highlight contemporary issues in marketing like retail management, digital marketing, CRM, and services marketing
"Business development is an important part of organization, for promotion and expansion of the business activities. Business development executives are in huge demand across the industry due to their role for advancing the growth of business. There is increased demand for the professionals, especially with the startups being the new industry taking shape. Study and Learn - Markets Analysis - Sales Basics - Customer Handling - Client Management - Developing Sales skills - Negotiation Skills - Telephone Skills - Arranging Client Meetings "
Our Social Media Marketing course has been designed to equip you with the right information and knowledge to help you design the media marketing plan that is best suited to your business. We will show exactly what is Social Media Marketing, how you can find your target audience, what type of content can usually be shared, how it can be customized for your business and so on. | At the end of this course, you will be fluent in social media marketing, from planning to executing your own customized campaign. You will be able to create the best form of social media campaign that will help you get the best reach for your company.
The Executive Masters in Management is specifically designed to meet the needs of Senior Management Professionals with 5+ years of work experience. This Fast-track program delivers comprehensive coverage of a wide range of Management subjects, building on the knowledge base of participants, who bring a wealth of prior experience and learning to the classroom.The learning environment is highly challenging and enriched by an advanced curriculum and applications. The program coverage includes Sessions on Leadership. Case Studies, Assignments, Industrail Visits. | The Program consists of 2 Semesters | Foundation of Management - Financial Management, Production Operation and Inventory Management, Marketing Management etc. are covered in depth in the first Semester. | During the second semester you will be given assignments in 4 major Functions: | Human Resources Management | Operations Management | Marketing Manangement | Finance Management | During the second semester, each student should take on a live Project
Executive Diploma in Marketing Management by Loyola Institute of Business Administration (LIBA) is a structured learning programme in marketing. The programme adopts analytical approaches and contemporary practices of marketing management and helps the participants to applications to learn the concepts of traditional as well as modern marketing. It also focuses on new marketing concepts like Customer Relationship Management (CRM), Retail Marketing, Services Marketing, Digital and Social Media Marketing. Classes will be held at the LIBA Chennai campus, in the evenings from Monday to Wednesday. | Programme Deliverables | Improve your knowledge on marketing principles | Develop a right attitude to remain competitive in area of specialization | Stay upfront to meet the new challenges of the industry
The pace of change in organizations has increased manifold in recent times. Improvement in processes, structures, systems are often being attempted with an objective of achieving better efficiency. Most change initiatives fail to achieve their desired objectives due to lack of skills among managers driving the change. If change programs are to succeed, there should be able managers at each level with a know-how of leadership and change management concepts, tools and techniques. This program will offer insight into theories and application of leadership and change management with an emphasis on learning knowledge, skills and values.