|Course or Certification Name||Category||Location||Mode of learning|
|Competitive Marketing Strategies||Marketing Planning||Online self study|
|Vskills Certified Marketing Planning Manager Government Certification||Marketing Planning||Offline self study|
|Vskills Certified Marketing Manager Government Certification||Marketing Planning||Offline self study|
|Managing Businesses in International Markets||International marketing||Classroom|
|Digital Media Analytics: Using 'Listening Data'||Web Analytics||Online self study|
|IIM Calcutta Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS)||Online marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Executive Program in Strategic Digital Marketing||Online marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Develop in-demand marketing skills||Online self study|
|PG program in Global Financial Markets||MBA Full-time||Online self study|
|EXECUTIVE POST graduate DIPLOMA IN INTERNATIONAL FINANCIAL STRATEGIES||Executive Program in Business Analytics & Data Science||Classroom|
|Digital and Social Media Marketing||Social media marketing||Classroom|
|Advanced Content Marketing Certification Training Course||Online self study|
|Vskills Certified Business Development Manager||Sales Management||Online self study|
|Digital and Social Media Marketing for Business Growth||Social media marketing||Classroom|
|The FDA and Prescription Drugs: Current Controversies in Context||Health care & Medicine||Online self study|
Competitive marketing strategies are based on in-depth examinations of your business competition and the markets available to you. Senior business planning executives and marketing managers need to be able to systematically analyze their own and other companies’ competitive positions in order to be successful in an increasingly global and highly competitive marketplace. In order to perform strategic planning for your organization’s future, it is imperative to know who the competition is and exactly what you are up against to ensure that your market share is sufficient for your organization’s future success. This requires an objective assessment of your own strengths and weaknesses as well as those of your direct competitors in order to identify the most profitable niche for your products and services. Specific marketing initiatives can then be developed that capitalize on your organization’s advantage over your direct competitors and minimizes potential weaknesses and gaps in your marketing efforts. This learning path includes courses that cover how to conduct an internal analysis, how to analyze competitors effectively, and how to select and implement competitive marketing strategies.
Marketing Planning Manager is responsible for planning and coordinating marketing policies and programs, and determination of potential marketplaces. Vskills Certified Marketing Planning Manager course is specifically designed to assess the candidates on their marketing planning and strategy skills as per an organisation’s requirements. This is a government-certified course and covers all aspects like marketing audit, environmental analysis, marketing strategies, SWOT, communication and other related areas.
Marketing Managers are associated with the marketing of a business or a product, which will result in the increased sales and additional profits of the organisation. | This Vskills Certified Manager Government Certification introduces the candidates to the fundamentals of marketing management and skills associated with understanding the market | The course has high quality online content and study materials are also couriered to candidates | It covers various topics like marketing strategies, plans and techniques, analysing consumers and business, identifying market segments, and developing the brand(s) or delivering the values associated with the brand(s) | A government certification, which is valued across the industry, is provided
This program is intended to serve an audience who is willing to learn the science of international marketing. We cover a broad range of topics essential for success in international markets. The program is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with selection of international markets (accessing opportunities and challenges in International Markets) and mode of entry decisions (Mergers and Acquistion vs. Alliances). This we call is the first step in the process of internationalization. Then, we focus on negotiations in international markets which is a critical second step. Finally, we delve into how to make data driven decision making in international markets.
On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
The Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) has been designed to provide a solid foundation for marketers who want to specialize in the digital and social media marketing. | This certificate program from IIM Calcutta will hone your traditional marketing skills followed by deep dive into digital and social media marketing.
This program has been designed in collaboration with world renowned faculty and industry experts for professionalss who want to master digital marketing techniques. This program best fits your requirements if you are amongst one of the below profiles | MARKETING PROFESSIONALS who want to develop deep understanding of digital marketing, integrate traditional and digital media and get best results for their digital campaigns | SENIOR MANAGEMENT LEADERS who understand that digital marketing know-how would be critical in making strategies for businesses and companies to succeed | ENTREPRENEURS who plan to increase their customer outreach via digital medium in a cost-effective, time proven and scalable manner
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in: Creating and sustaining a brand; Marketing through digital channels, such as social media; Consumption behaviour across buying contexts; Marketing metrics; Digital brand engagement; Digital brand reputation management.
Post Graduate Certificate Programme in Global Financial Market (PGCP-GFM) 2017-18 is a highly specialized programme being offered for the first time in India with 13 global regulatory certifications in financial markets from USA and India. The PGCP-GFM is an 11 months, full time programme divided into 3 trimesters. In addition to the prestigious PGCP-GFM from NSE, participants will also receive 13 global regulatory certification in financial markets from USA and India to prove their competency and enhance their employability. The participants will develop financial market skills to compete in international markets and will be exposed to the best market practices during Singapore Immersion programme.
Executive Post graduate Diploma in International Financial Strategies (EPGDIFS) by Indian Institute of Foreign Trade is a one-year professional programme, divided into three semesters. The classes will be held in New Delhi. Teaching methods include formal lectures, discussions, case studies, group discussions, computer games and exercises, and collateral readings. Apart from the regular classroom activities, the participants will also get to participate in seminars and workshops. The course constitutes of 21 core courses. | Programme Deliverables | Develop knowledge and skills in the functional area of finance | Have a complete knowledge of finance functions, goals, and decision-making tools | Improve financial aptitude and proficiency of participants, and aid them to develop finance strategies | Understand the various aspects of corporate finance and the financial markets
As customers spend more of their time on the digital medium, to engage them, companies are focusing more of their efforts on digital and social media marketing. At the same time, the field of digital marketing itself is evolving and changing rapidly. This programme is targeted at addressing the challenges that face today's digital marketers: they need to understand and keep track of effective digital and social media marketing strategies, and also have a clear picture of what digital techniques to use, where and when.
Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor|This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content
Managing business development for an organization involves having strategic acumen for steering business development executives. It also involves providing insight and direction to business development function of organization, for increased growth and profits. | Business development managers are required in organizations to take better manage the business growth of the company within available resources. There is an increased demand due to new age companies like startups. Increased competition to gain market share, has also fuelled the unending demand for business development managers. | Study and Learn - Business Development Basics - Management Basics - Capturing Marketing Insights - Environmental Analysis - SWOT Analysis - Key Account Management - Relationship Management - Digital Marketing - E-Commerce Marketing Practices - Conflict and Negotiation - Influence Building - International Marketing
Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow firms to engage in timely and interactive manner with their consumers at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Using digital and social media, organizations can implement proactive strategies to shape consumer attitude and behaviour by engaging digital consumers and stakeholders. The proposed programme is aimed at helping participants learn the nuances of the digital marketing tools and enhance their ability to develop effective and cost effective digital and social media marketing programmes for achieving business goals.
Prescription drugs are among the most common health care interventions and have turned many once-fatal diseases into manageable conditions — but they have also been a growing source of controversy. Patients and physicians in the US struggle with increasing costs and express concerns about why certain conditions like Alzheimer’s disease remain without therapeutic options | At the center of these debates lies the US Food and Drug Administration (FDA), a federal agency responsible for monitoring the prescription drug marketplace and enforcing basic rules and laws that affect how prescription drugs are discovered, developed, and sold | In this course, we will investigate the major issues affecting the regulatory approval and evidence-based use of prescription drugs. You will understand the rules and regulations related to the pricing, marketing, and safety monitoring of approved prescription drugs and the importance of the FDA in regulating the pharmaceutical market