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Big Data & Hadoop Courses, Certification & Training

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Marketing planning is the process of analysing a marketplace and developing a solid marketing strategy to achieve business goals of an organisation within a certain period of time. A marketing plan involves market research, competition analysis, marketing strategies, budget, goals and ways to monitor results.
A professional certification in marketing planning helps you learn advanced skills required to move up the professional ladder in your organisation.

Naukri Learning offers a wide range of marketing planning courses aimed at providing candidates an extensive practical knowledge and techniques. Some other courses are Media Planning, PR & Branding, Digital Marketing and Marketing Research.

What is the importance of Marketing Planning?

• It helps businesses to identify the target market and how their products and services can cater to the needs of the customers.
• It is used to identify the strengths and weaknesses of an organisation’s competitors and enables them to make strategies accordingly.
• It helps businesses to position their products or services in such a way that the target audience sees them as better than the competitors’.
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Why should you go for a certification in Marketing Planning?

Marketing professionals can benefit from a professional certification in marketing planning to move ahead in their career. Some of the prominent advantages are:
• Based on a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
• You will learn the various techniques and tools associated with marketing planning which will help you to be successful in your profile.
• Your processes will become highly disciplined and you can improve your approach towards marketing planning.
• You will develop advanced knowledge in identifying market challenges and new opportunities in the market.
• Fresh graduates
• Marketing Executives
Sales Executives
• Research Associates

What are the skills associated with Marketing Planning?
• High-level of analytical and problem-solving skills.
• Proficient in MS Office Suite, viz. MS PowerPoint, MS Excel, and MS Word.
• Excellent communication, organisational and interpersonal.
• High attention to details and good business awareness.
• Experienced in marketing planning techniques like SWOT analysis and competition analysis.

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Career Outcomes

  • With a professional certification in marketing planning, professionals can get into one of the following profiles:
    Marketing Manager
    Market Researcher
    • Lead Analyst/Team Lead
    • Sales Manager
    • Product Manager
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Related Career Options

Market Researcher

A market researcher is someone who collects data on customers and consolidate into actionable items and presentations. He/she has to create a project ...

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Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Brand Manager

A brand manager oversees marketing activities and monitors market trends to ensure that the right message about the product and service is delivered t...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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  1. NMIMS - PG Diploma in Marketing Management

    One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge | One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level | Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales | This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language

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