Marketing Planning Courses, Certification & Training by Skillsoft
- Courses (7)
Why should you do?
Who should do?
Marketing planning is the process of analysing a marketplace and developing a solid marketing strategy to achieve business goals of an organisation within a certain period of time. A marketing plan involves market research, competition analysis, marketing strategies, budget, goals and ways to monitor results.
A professional certification in marketing planning helps you learn advanced skills required to move up the professional ladder in your organisation.
Naukri Learning offers a wide range of marketing planning courses aimed at providing candidates an extensive practical knowledge and techniques. Some other courses are Media Planning, PR & Branding, Digital Marketing and Marketing Research.
What is the importance of Marketing Planning?
• It helps businesses to identify the target market and how their products and services can cater to the needs of the customers.
• It is used to identify the strengths and weaknesses of an organisation’s competitors and enables them to make strategies accordingly.
• It helps businesses to position their products or services in such a way that the target audience sees them as better than the competitors’.
Why should you go for a certification in Marketing Planning?
Marketing professionals can benefit from a professional certification in marketing planning to move ahead in their career. Some of the prominent advantages are:
• Based on a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
• You will learn the various techniques and tools associated with marketing planning which will help you to be successful in your profile.
• Your processes will become highly disciplined and you can improve your approach towards marketing planning.
• You will develop advanced knowledge in identifying market challenges and new opportunities in the market.
• Fresh graduates
• Marketing Executives
• Sales Executives
• Research Associates
What are the skills associated with Marketing Planning?
• High-level of analytical and problem-solving skills.
• Proficient in MS Office Suite, viz. MS PowerPoint, MS Excel, and MS Word.
• Excellent communication, organisational and interpersonal.
• High attention to details and good business awareness.
• Experienced in marketing planning techniques like SWOT analysis and competition analysis.
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Marketing Head or CMO
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Competitive marketing strategies are based on in-depth examinations of your business competition and the markets available to you. Senior business planning executives and marketing managers need to be able to systematically analyze their own and other companies’ competitive positions in order to be successful in an increasingly global and highly competitive marketplace. In order to perform strategic planning for your organization’s future, it is imperative to know who the competition is and exactly what you are up against to ensure that your market share is sufficient for your organization’s future success. This requires an objective assessment of your own strengths and weaknesses as well as those of your direct competitors in order to identify the most profitable niche for your products and services. Specific marketing initiatives can then be developed that capitalize on your organization’s advantage over your direct competitors and minimizes potential weaknesses and gaps in your marketing efforts. This learning path includes courses that cover how to conduct an internal analysis, how to analyze competitors effectively, and how to select and implement competitive marketing strategies.3 HoursOnline self studyIntermediate$ 110 Enquire NowCourse Selling Partner
Marketing is a form of communication between the customers and organisations with goal of selling, promoting or advertising. In this age of digital marketing has become a very competitive activity of any business and also an important one to understand the behaviour of the customers in the market. This Marketing Essentials course has been developed by expert professionals to impart the fundamental ideas and knowledge on the critical marketing skills. Providing career boost to professionals and fresh graduates, the course offers high quality modules on topics like customer engagement, engaging customer interests and brand promotion. In addition, it will help candidates to develop effective marketing strategy.6 HoursOnline self studyIntermediate$ 225 Enquire NowCourse Selling Partner
Marketing Planning Manager is responsible for planning and coordinating marketing policies and programs, and determination of potential marketplaces. Vskills Certified Marketing Planning Manager course is specifically designed to assess the candidates on their marketing planning and strategy skills as per an organisation’s requirements. This is a government-certified course and covers all aspects like marketing audit, environmental analysis, marketing strategies, SWOT, communication and other related areas.100 hoursOffline self studyIntermediate$ 121 Enquire NowCourse Selling Partner
Marketing Managers are associated with the marketing of a business or a product, which will result in the increased sales and additional profits of the organisation. | This Vskills Certified Manager Government Certification introduces the candidates to the fundamentals of marketing management and skills associated with understanding the market | The course has high quality online content and study materials are also couriered to candidates | It covers various topics like marketing strategies, plans and techniques, analysing consumers and business, identifying market segments, and developing the brand(s) or delivering the values associated with the brand(s) | A government certification, which is valued across the industry, is providedCourse Selling Partner
One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge | One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level | Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales | This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their languageOnline ClassroomExpertTake this Course
To impart in-depth knowledge of sales and marketing theories and practices| To develop competence for effective market planning and execution | Inculcate the habit of finding ways and means of building effective response | To groom for bigger responsibilities in sales and marketing functions | Prepare for challenges faced by the interrelationship of various market mix elements | To elucidate in detail, the organizational context of marketing decision making
This program is designed to build understanding about consumer insights in Indian context. Focus on recruiting, managing and leading sales teams. Focus on selection, evaluation and management of conflicts in distribution channels. | Highlight contemporary issues in marketing like retail management, digital marketing, CRM, and services marketingClassroomIntermediateEnquire Now
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