|Course or Certification Name||Category||Location||Mode of learning|
|Twitter Marketing and Advertising||Social media marketing||Online self study|
|EMBA - Marketing Management||Executive Program in Business Analytics & Data Science||Classroom|
|Competitive Marketing Strategies||Marketing Planning||Online self study|
|SPJIMR Executive Certificate Program in Marketing Analytics||Analytics & Statistics tools||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Vskills Certified Business Development Manager||Sales Management||Online self study|
|PG Certificate Program in Advertising Management & Public Relations||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Pricing and Sales Management||Sales Management||Classroom|
|Digital Marketing SEO SMM and Google Combo||Online self study|
|Executive Development Program In Business Analytics And Big Data||Business Analytics||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Digital Marketing Professional Certificate||Online self study|
|PGDM IN TELECOM MANAGEMENT||Executive Program in Business Analytics & Data Science||Classroom|
|Certified Email Marketing Masters Course||Email marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Certified Search Engine Marketing Masters Course||SEO Marketing||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Marketing Plan and Strategy - ZERO to HERO Overnight||Online self study|
|Simplilearn Data Scientist Master's Program||Data Science||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
Twitter is a widely popular social networking site that is tailored and used as an effective marketing platform by marketers, to gain global outreach and brand awareness. This course will introduce you to the essentials of social media communication through Twitter. You will also learn the techniques to draw a higher audience and be effective marketers through this course.
Competitive marketing strategies are based on in-depth examinations of your business competition and the markets available to you. Senior business planning executives and marketing managers need to be able to systematically analyze their own and other companies’ competitive positions in order to be successful in an increasingly global and highly competitive marketplace. In order to perform strategic planning for your organization’s future, it is imperative to know who the competition is and exactly what you are up against to ensure that your market share is sufficient for your organization’s future success. This requires an objective assessment of your own strengths and weaknesses as well as those of your direct competitors in order to identify the most profitable niche for your products and services. Specific marketing initiatives can then be developed that capitalize on your organization’s advantage over your direct competitors and minimizes potential weaknesses and gaps in your marketing efforts. This learning path includes courses that cover how to conduct an internal analysis, how to analyze competitors effectively, and how to select and implement competitive marketing strategies.
The objective of the course is to develop knowledge of various analytical techniques in order to help better decision making in sales and marketing. CMOs and Marketing Managers usually depend on data analysts in their firms to crunch data. This course will help them communicate their marketing objectives in a focused manner to data analysts and help them critically evaluate the results of data analysis better. Participants will understand the underlying principles of statistical and analytical techniques. Participants will also develop a working familiarity of implementing these techniques on data sets.
Managing business development for an organization involves having strategic acumen for steering business development executives. It also involves providing insight and direction to business development function of organization, for increased growth and profits. | Business development managers are required in organizations to take better manage the business growth of the company within available resources. There is an increased demand due to new age companies like startups. Increased competition to gain market share, has also fuelled the unending demand for business development managers. | Study and Learn - Business Development Basics - Management Basics - Capturing Marketing Insights - Environmental Analysis - SWOT Analysis - Key Account Management - Relationship Management - Digital Marketing - E-Commerce Marketing Practices - Conflict and Negotiation - Influence Building - International Marketing
Marketing today has truly become a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from. On the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a scenario like this, advertising and public relations are strategic tools which if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly. | Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online post graduate certificate Program in Advertising Management and Public Relations.
It is well known that, among all the drivers of a marketing organization’s profit (e.g., price, advertising, variable cost, fixed cost, sales volume, etc), improvements in pricing have the most powerful effect on the bottom-line. The overall goal of this course is to improve the understanding as well as ability of corporate planners, marketing and sales managers to develop and implement superior pricing and sales generation strategies based on sound theory, metrics, and cutting edge methods. Participants will be exposed to pricing analytics to the extent that these tools enhance decision-making.
It is an all-in-course designed to give a 360 degree overview of Fundamentals in Google Analytics, Introduction to Search Engine Optimization and Digital marketing through social Media. It provides a consolidation of basic principles of Google Analytics and how it can be used to make solid data driven decision making in Digital Marketing. The course also talks about various aspects of how to add value to your brand through Social Media and techniques to leverage it, a descriptive training on advertising via Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat. It covers SEO Audit, On Page Optimization using WordPress, Google Analytics and Google Webmaster.
This big data analytics course will help the participants to apply the concepts of big data analytics and statistical applications to varied aspects of managerial decision making. Participants understand how big data technologies and data mining techniques enable data driven decisions. Participants will learn to apply popular and contemporary technologies in big data ecosystem and statistical packages for applications such as predictive analytics, social network analytics, sentiment analytics, market segmentation. Participants will also learn about production grade analytics and best practices using open-source programming language and machine learning frameworks. This Online Certification Course will benefit participants interested in a career in data science, analytics and consulting careers.
The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention | Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.
Post Graduate Diploma in Management – Telecom by MIT School of Distance Education is a specialized programme. This is a structured programme that provides an in-depth technical and management knowledge of telecommunication domain to the participants. | Programme Deliverables | Work in Internet, telephony and television broadcasting industry | Seek attractive remunerations in both public and private sectors
Certified Email Marketing Masters Course (CEMM) helps in developing an understanding for the participants that how email marketing can help in reaching and engaging with the prospective clients of any company. It provides a complete insight of email marketing to the participants.
Certified Search Engine Marketing Masters Course (CSEMM) is a great platform for the participants who wish to develop an expertise and masters in Search Engine Marketing. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Search Engine Marketing (SEM).
Marketing Plan & Strategy is a structured and professional programme designed to meet extremely dynamic requirements of the marketing industry. The course covers Marketing Planning and Content Strategy and teaches the ways to implement it in various marketing ventures. Marketing Plan & Strategy helps to create usable content and publish it on the most valuable platforms. Furthermore, this course aims towards churning out the best methodologies to track the traffic and drive visitors to the website. It is designed to give you the basic knowledge of content marketing strategies and implement them to have success from the very first day of its implementation. | The topics include Email Mastery, Value Ladder Breakdown, Creating Content and Content Marketing Secrets. The mode of learning is online self-study.
This Master’s Program provides training in the skills required to become a certified data scientist. You’ll learn the most in-demand technologies such as Data Science on R, SAS, Python, Big Data on Hadoop and implement concepts such as data exploration, regression models, hypothesis testing, Hadoop, and Spark.