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Marketing Management-I by NPTEL

Marketing Management-I by NPTEL

Offered by Indian Institute of Technology Kanpur and NPTEL

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Course Highlights

  • Offered by IIT Kanpur

  • Final score comprises of 25% of average of best 6 assignments and 75% of the proctored certification exam score out of 100 | Eligible for Certificate after scoring minimum 40% in Final Exam

  • Enrollments start from 17 August 2020 | Course conducted by Prof. Jayanta Chatterjee, Prof. Shashi Shekhar Mishra (IIT Kanpur alumnus)

  • Enroll for free | Pay for Certification Examination

Duration: 56 Days

Mode of learning: Online Classroom

Course Overview

More about this course
  • This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.

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