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Marketing & Design Courses, Certification & Training

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  1. PGP in Digital Marketing and Social Media Analytics

    The Post Graduate Certificate in Digital Marketing is a career centric course launched by the institute which will prepare students to work in the ever-growing domain | The focus of the course will be to give emphasise on areas like Search Engine Marketing (SEM, PPC) ,Website Planning & Creation, Content Marketing, Email Marketing, Online Advertising, Social Media Marketing

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  2. IIM Calcutta Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS)

    The Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) has been designed to provide a solid foundation for marketers who want to specialize in the digital and social media marketing. | This certificate program from IIM Calcutta will hone your traditional marketing skills followed by deep dive into digital and social media marketing.

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  3. IIM Calcutta - Advanced Program for Marketing professionals (APMP) Batch - 08

    To impart in-depth knowledge of sales and marketing theories and practices| To develop competence for effective market planning and execution | Inculcate the habit of finding ways and means of building effective response | To groom for bigger responsibilities in sales and marketing functions | Prepare for challenges faced by the interrelationship of various market mix elements | To elucidate in detail, the organizational context of marketing decision making

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  4. MICA PG Certificate in Advertising & PR

    Marketing today has truly become a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from. On the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a scenario like this, advertising and public relations are strategic tools which if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly. | Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online post graduate certificate Program in Advertising Management and Public Relations.

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  5. SPJIMR Post Graduate Program in Media & Entertainment Management

    The Media and Entertainment Industry is going through futuristic tectonic shifts where traditional media models are being challenged every day and professionals are required to provide seamless client solutions that encompass traditional as well as new-age media. This is where it becomes important to choose the right program to redefine your career. The Times of India Group in association with SPJIMR, a top-10 ranked Indian B-School, presents a course that will equip media managers to face the digital revolution | Designed to help its participants master general management and marketing principles while focusing on digital media, this course has been curated by a stellar Academic Council and iconic Advisory Council comprising CEOs and market leaders | The program coverage includes inter alia, the business drivers of music, film, print & digital media, and entertainment formats. The participants will attend classes at TPL’s state of the art learning centers in Delhi, Mumbai & Bangalore, along with immersions at the SPJIMR campus | Learn-while-you-earn program that helps working professionals get not only a good grounding of the fundamentals of management but also gain insights that can help build a rewarding career in Media & Entertainment

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  6. NMIMS - PG Diploma in Marketing Management

    One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge | One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level | Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales | This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language

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  7. Diploma in Internet Marketing

    The Diploma in Internet Marketing is designed to provide you with the necessary education, training and mentoring to help you join the Internet revolution not only as a user but also as a career-oriented decision-maker. The Diploma in Internet Marketing is a comprehensive 40-hour course which covers all aspects of Internet and digital marketing. No prior background in marketing, engineering, science or mathematics is required to become an Internet marketing professional. You can become an Internet marketing expert even if you are a commerce or humanities student. What is required is good knowledge of the Internet landscape, willingness to work hard and learn, an a serious commitment to your career. We will help you achieve these objectives through this course. Comprehensive course syllabus covering all aspects of Internet marketing including social media marketing, Google marketing and search engine optimization, Hands-on live classroom training on your campus conducted by highly qualified and experienced instructors, Real projects from companies through project assignments and conveniently structured so that you can take the course along with your present degree simultaneously on your very own college campus.

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  8. Program in Strategic Media & Entertainment Management - PSMEM

    The Times of India Group in association with SPJIMR, a top-10 ranked Indian B-School, present the next big thing in media and entertainment management studies. Designed by Industry veterans and seasoned academicians and guided by high profile advisory and academic councils, the curriculum is a judicious mix of media and entertainment topics and management components. The program coverage include inter alia, the business drivers of music, film, print and digital media, and entertainment formats. With this course you will gain proficiency with the business dynamics of various arms of the Industry, including the old and emerging business models in Media and Entertainment industry. Be well equipped with the opportunities and challenges of digital media. You will get working knowledge of operating models and structures, market dynamics and consumer insights. Operational knowledge of various management functions that aid in the successful functioning of any Media and Entertainment firm. This is a learn-while-you-earn program that helps working professionals get not only a good grounding of the fundamentals of management but also gain insights that can help build a rewarding career in Media & Entertainment

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  9. Executive Program in Digital Marketing - Batch 03

    This course is designed to get the student to think like a digital marketing professional, establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing, rise to the challenge of developing strategy to guide tactics and identify data sources that allow you to define and track performance indicators for your digital marketing activities, Learn the dynamics & latest trends in digital marketing, Learn to develop a comprehensive digital marketing strategy & its application, Learn through doing how to use new media such as mobile, search and social networking, Learn the measurement techniques used in evaluating digital marketing efforts, Learn & understand the ethical and legislation impact on digital marketing, Industry-relevant hands-on assignments and exercises

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  11. IIM Lucknow Executive Management Program in Sales & Marketing, Batch - 06

    This program is designed to build understanding about consumer insights in Indian context. Focus on recruiting, managing and leading sales teams. Focus on selection, evaluation and management of conflicts in distribution channels. | Highlight contemporary issues in marketing like retail management, digital marketing, CRM, and services marketing

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  12. MICA PG Certificate Program in Digital Marketing

    This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations. | Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands on learning experience with case studies, projects and simulations along with expert faculty from MICA.

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  13. MICA PG Certificate in Market Research & Data Analytics

    This programme focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software. | It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions. | The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building. | The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in market research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies.

    Online ClassroomIntermediate
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    Marketing Research, Data Analysis

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