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Marketing Campaign Strategy from A to Z

Marketing Campaign Strategy from A to Z

Learn how to launch a Marketing Campaign from start to finish


Course Highlights

  • 2 Hours of E-learning content, tests etc

  • Eminent Instructor to clear your doubts

  • Resources and assignments by experts to clarify concept-related doubts

  • Certificate of completion

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7 Day Exchange Policy

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • Students interested in learning how to create a marketing campaign across multiple digital channels

  • Students interested in the steps involved in running a marketing campaign.

  • Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.

What are the course deliverables ?
  • In this course you will learn the steps involved in planning and executing a marketing campaign

  • How to leverage the marketing funnel to identify your marketing campaign goals

  • Develop a campaign strategy statement that's grounded in understanding your customer.

  • Use the Marketing Mix to highlight the right benefits for your audience

  • Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign

  • Develop basic A/B testing plans and learn other common marketing analytics terms.

  • Plan a launch a winning Marketing Campaign Strategy and Plan

  • Understand the components of a Creative Brief to effectively work with designers and copywriters!

More about this course
  • In this course we walk you through the steps we take when creating a marketing campaigns. Youâ??ll find that once youâ??ve learned the â??whyâ?? and "how", you can apply it to boost the performance of any marketing campaign across any channel.In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, youâ??ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!

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    Frequently Asked Questions

    How can I take this course?
    This course is delivered by an instructor through online videos and other documents only. You will be redirected to our partner site for making the payment and then accessing this course. You do not have to go to any classroom in any place for taking this course. You need an internet connection and a computer/laptop/mobile/tablet only.
    Is there a specific time within which I should complete my courses?
    Courses do not expire, and therefore, there is no time frame to complete your courses. Once you purchase this course, you can view it as many times as you want. You can do the course as fast or slow as you want. You can also view it from any machine in the world, whenever you want - forever.
    Do I get a certificate on taking this course?
    On completing the course, you will get a course completion certificate from Udemy.
    Do I get a refund in case I do not like this course?
    We have 7 days exchange policy. Please send email to in case you have any issues related to the courses you have purchased. We don’t provide any refunds. Please inform about course(s) that you want in exchange of the ones purchased earlier and our support team will help you. This policy will not be applicable if the participant has accessed more than 30% of the e-Learning content or has attended more than 1 class. Applicable only through courses purchased through Naukri Learning. For others, please contact the course provider directly.
    I have some other question. Where can I get help?
    Please send email to or call our toll-free number 1800-103-4702.
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    While Naukri Learning services have helped many customers over the years, we do not guarantee any interview calls or assure any job offers with any of our services.
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