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Marketing Analytics by IIT Kharagpur

Marketing Analytics by IIT Kharagpur


Course Highlights

  • Offered by IIT Kharagpur

  • Learn from Prof. Swagato Chatterjee, IIT Kharagpur

  • Enroll for free | Pay for Certification Examination

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7 Day Exchange Policy

Duration: 84 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Identify a marketing problem as a sequence of small questions

  • Identify the appropriate tools and datasets required to solve each small research question

  • Properly apply the various available tools and choose the best one

  • Create a marketing story out of the statistical and machine learning tools applied

  • Solve a marketing analytics project end to end

More about this course
  • In this course we will combine various concepts of marketing and business analytics in storytelling and problem solving. Real life marketing problems are often solved through a sequence of quantitative approaches. Identifying that sequence in the context of various marketing problems is important. This course will help the students in building the same.

  • Marketing Management and Basic Knowledge of R Programing

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