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Marketing Analytics by Edx

Marketing Analytics by Edx

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Web Analytics tools through real-life case studies & examples

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Course Highlights

  • Earn a certificate of learning on course completion 

  • Start instantly and learn at your own schedule.

  • This course is offered by Columbia University

  • Add a Verified Certificate for Rs 18,963

Earn 18%
Higher Salary

as per Naukri database
7 Day Exchange Policy

Duration: 84 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Demand forecasting using customer-base models and statistical approaches

  • Market segmentation methods and best practices for identifying potential customer segments and focused targeting

  • Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run

  • Factors to consider while designing and introducing new products to the market

  • Calculating Optimal Pricing for products and services to get the best ROI

  • Assessing Marketing ROI for making better and data-driven decisions

More about this course
  • Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives

  • Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

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This is a comprehensive and a great course for marketing professionals, who want to deep dive into analytics.

Frequently Asked Questions

Can I get refund or exchange the course if required?Can I start and pay later?
Yes, you can start your course in the audit track, and upgrade to the verified track later. However, to access graded assignments you will need to upgrade to the verified track.
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