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Marketing Analytics by Coursera

Marketing Analytics by Coursera

3 Reviews

Course Highlights

  • 16 Hours of E-learning content, tests etc

  • Enroll for free | Pay for Certification Examination

  • Offered By University of Virginia

  • 45% Individuals Started a new career after completing this specialization.

  • 28% Individuals got a tangible career benefit from this course

Mode of learning: Online self study

Course Overview

What are the course deliverables ?

  • How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time

  • How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives

  • How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively

  • How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance

More about this course
  • Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.

  • Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

  • This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.

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    Average Rating


    Based on 3 Ratings

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    Krishna Jadhav

    Learned about marketing analytics, Regression,Customer Lifetime Value,a applying data in analytics and metrics for measuring

    Davinder Pal Singh Arora

    Great experience. Faculty provided info in simple language. Concepts were made clear by examples. Covered basic part

    Akshit gupta

    I have learn so much things about Market Analysis in this course. I would love to work with ITC . This course help me in upgrading my skills.
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