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Market Research Online short Course

Market Research Online short Course

Optimise your business decisions by implementing research-driven market insights.


Course Highlights

  • Learn from industry thought leaders as you explore real-life business case studies and their application of market research.

  • Gain the market research tools to understand your market, competitors, and customers, better enabling you to develop a unique strategy and competitive industry edge.

  • Earn a certificate validating your in-demand market research skills, from Africa’s leading university UCT

  • A subject expert who’ll guide you through contentrelated challenges

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7 Day Exchange Policy

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • In this course you will understand the tools and methodologies available to conduct market research

  • Identify what drives consumer behaviour and how to apply market metrics to market research

  • Ethically collect data using different research methods and learn to analyse and present your findings

More about this course
  • This online short course focuses on the process and practicality of gathering market and consumer metrics and data, and how these can be analysed to solve a business problem. You’ll learn to identify consumer behaviour drivers and investigate the market research industry and its future potential. At the end of six weeks, you’ll have the ability to choose the appropriate data insights to apply to a specific market research scenario, and the methods to best interpret and present your research findings. By exploring different tools available to conduct market research, you’ll discover how you can apply them to your day-to-day business.

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