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Managing Businesses in International Markets

Managing Businesses in International Markets

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₹ 87,792

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Course Highlights

  • 8 Modules & Sub-modules

  • Certificate of Completion from IIM Ahmedabad

  • Early Bird Offer

  • IIM Alumni Status

7 Day Exchange Policy

Duration: 3 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • This programme is intended to the managers of the domestic as well as the multinational firms where international business strategies play a significant role in influencing performance. Specifically, managers who are exporting to multiple international markets, wish to increase their share of exports in an international markets or even wish to establish their own operations internationally are most suitable for this course. Similarly, managers who are interested in establishing international business operations, exporting to different markets or operating in multiple international markets.

What are the course deliverables ?
  • Selection and mode of entry decisions to international Markets

  • Negotiation in International Markets

  • Use of customer analytics to craft effective customer relationship management strategies in International markets

More about this course
  • This program is intended to serve an audience who is willing to learn the science of international marketing. We cover a broad range of topics essential for success in international markets. The program is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with selection of international markets (accessing opportunities and challenges in International Markets) and mode of entry decisions (Mergers and Acquistion vs. Alliances). This we call is the first step in the process of internationalization. Then, we focus on negotiations in international markets which is a critical second step. Finally, we delve into how to make data driven decision making in international markets.

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