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Executive Certificate Program in Digital Marketing

Executive Certificate Program in Digital Marketing

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Course Highlights

  • Certificate from IIM Kashipur;

  • Lectures by eminent faculty from IIM K & industry professionals

Regd. Education Provider

Duration: 150 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • Sales & Marketing Professionals
    Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications

  • Entrepreneurs and Business Owners who want to establish a global presence

  • Interns or early professionals who want to enhance their knowledge in online marketing methods

What are the course deliverables ?
  • Certificate from IIM Kashipur

  • Lectures imparted by eminent faculty from IIM Kashipur and industry professionals

  • Case studies, simulations & class exercises

  • Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels

  • Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels

  • Live & Interactive Digital Learning

  • Scheduled classes at convenient timings for working professionals

  • One on one interactions

  • Live tech support

  • Classroom based learning

More about this course
  • From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. There are many tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have enormous impact on our activities and the way we relate to people and organizations.

  • This program will provide candidates with an analytical and theoretical framework to understand the emerging practices in the world of Digital Marketing.

  • It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.

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Curriculum

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