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Leadership Through Marketing

Leadership Through Marketing

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Course Highlights

  • 10 Hours of E-learning content, tests etc

  • Enroll for free | Pay only for getting a verified certificate

  • SKILLS YOU WILL GAIN: Advertising, Data Analysis, Analytics, Marketing

  • Offered by Northwestern University

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7 Day Exchange Policy

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Course Videos & Readings

  • Practice Quizzes

  • Graded Assignments with Peer Feedback

  • Graded Quizzes with Feedback

  • Graded Programming Assignments

More about this course
  • The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

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