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Leadership & Management Courses, Certification & Training by Talentedge

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  1. IIM Kashipur Executive Certificate Program In Marketing Analytics & Customer Valuation

    Advances in the data collection, computing and storage technologies in the last one decade in India has resulted in the generation of an unprecedented amount of data. Many reports and papers reporting marketing success stories about strategic decisions based on the data analytics are published in newspapers, business magazines and journals. Such news has attracted more companies to look for analytic talent capable of sifting through data with statistical models and translating it into guidance for business decisions | This course is designed in response to the need for analytic talent in the marketplace. The overarching purpose of this course is to convey the benefits of a systematic, analytical approach to marketing decision-making, and to build skills, knowledge and confidence in undertaking such analyses. This course is not a statistic or math course, focusing on pure technical details and equation derivations | Major Learning objectives include | Appreciating the importance of competitive advantages leveraged by analytics | Understanding the existence of the tools, the advantages and limitations of each tool | |Applying these tools, interpreting the input and communicating the output from these tools and models, and applying them to assist business decisions | This course zooms onward from the Marketing Management courses in several concrete but mainly in terms of operationalizing marketing concepts like segmentation, targeting, positioning, and marketing resource allocation. By the end of this course, you will learn how to extract information in the ways marketers are increasingly required to, for example, to segment customers and markets, determine the best pricing for a product in different situations, develop products that add value to consumers and firms and more. But, most of all, you will become adept in systematizing decision-making based on powerful, proven analytical techniques.

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