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Introduction to Marketing by University of Pennsylvania

Introduction to Marketing by University of Pennsylvania

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Marketing Planning through real-life case studies & examples

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Course Highlights

  • Start instantly and learn at your own schedule.

  • Earn a certificate of learning on course completion

  • This course is offered by University of Pennsylvania

  • Skills you will gain: Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Duration: 35 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly

  • Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering

  • Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.

More about this course
  • Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies

  • Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

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    Harshit Thukral

    Well structured course outline and content. Good insights and relevance for a budding marketer. Recommend for marketing enthusiasts
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