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Advanced Program in Integrated Marketing Strategy from IIM Lucknow

Advanced Program in Integrated Marketing Strategy from IIM Lucknow

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Course Highlights

  • Weekend Schedules, Mobile platform enabled

  • Interactive live sessions with Industry stalwarts

  • Opportunity to get Certificate of Completion by IIM Lucknow

  • Live & Interactive Digital Learning, 6 days On Campus sessions

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7 Day Exchange Policy

Duration: 365 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Marketing Managers

  • Sales Professionals

  • Working Executives

  • Marketing Professaionals

What are the course deliverables ?
  • Upon successful completion of the course, participants will get certificate of completion from IIM Lucknow

  • Understanding of concepts of conventional and digital marketing strategies along with their linkages and applicability to different business scenarios

  • Eminent faculty from IIM Lucknow and Noida offers in-depth and practical understanding of marketing strategies

  • Successful participants get the opportunity to receive a MDP alumni status from IIM Lucknow

  • Participants can attend on-campus sessions, 3 days near course commencement and 3 days towards the culmination of the course at IIM Lucknow (Noida campus)

More about this course
  • Advanced Program in Integrated Marketing Strategy from IIM Lucknow is an extensive course which covers breadth of marketing taking you through different business scenarios including its intricacies with sales and distribution. It also provides detailed understanding of Digital marketing along with content, mobile and social marketing. Cyber law having a close impact on marketing campaigns is an integral part of discussions.

Eligibility
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

  • Work Experience: Working professionals with a minimum of 5 years of work experience.

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