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IIM Calcutta - Advanced Program for Marketing professionals (APMP) Batch - 08

IIM Calcutta - Advanced Program for Marketing professionals (APMP) Batch - 08

Hurry! Limited Seats Available

Course Highlights

  • 13 Modules & Sub-modules

  • Certificate from IIM Calcutta

  • 3 Day of Campus Visit at IIM Calcutta during the program

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Duration: 365 Days

Mode of learning: Classroom

Course Overview

What is this course about
  • To impart in-depth knowledge of sales and marketing theories and practices

  • To develop competence for effective market planning and execution

  • Inculcate the habit of finding ways and means of building effective response

  • To groom for bigger responsibilities in sales and marketing functions

  • Prepare for challenges faced by the interrelationship of various market mix elements

  • To elucidate in detail, the organizational context of marketing decision making

What are the course deliverables ?
  • Unique Program - Only Advanced Program available for Marketing & Sales Professionals in India.

  • Trained more than 430 sales & marketing professionals.

  • Pedagogy - Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class.

  • Leadership Development - Grooming for an enriched role in marketing and strategy

  • Campus Visit - Three Days of Campus Visits during the program

  • Certification - Graded Certificate of Successful Completion from IIM Calcutta

Who should do this course ?
  • Middle to senior level professionals in sales and marketing function from both product and service marketing organizations

  • Participants looking for cutting edge knowledge on both strategic and tactical issues in sales and marketing of products and services can apply for the program

  • Those executive in the areas of sales/marketing/operations/customer relations/ marketing analyst will find the course useful to increase their productivity and growth

  • Graduates/Post Graduates in any discipline from recognized university with 50% marks

  • Working professionals with minimum 5 years of work experience

I am Interested

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