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IIM Lucknow Executive Management Program in Sales & Marketing, Batch - 06

IIM Lucknow Executive Management Program in Sales & Marketing, Batch - 06

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Course Highlights

  • 29 Modules & Sub-modules

  • Certificate from IIM Lucknow

  • 6-days campus visit at IIM Lucknow - Noida Campus

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Duration: 365 Days

Mode of learning: Classroom

Course Overview

What is this course about
  • This program is designed to build understanding about consumer insights in Indian context. Focus on recruiting, managing and leading sales teams. Focus on selection, evaluation and management of conflicts in distribution channels.

  • Highlight contemporary issues in marketing like retail management, digital marketing, CRM, and services marketing

What are the course deliverables ?
  • Certificate from IIM Lucknow

  • Senior Faculty from IIM Lucknow

  • Selected faculty from IIM Lucknow will conduct this program

  • 6-day campus visit at IIM Lucknow Noida Campus

Who should do this course ?
  • Executives with minimum two years of experience who are interested in area of sales and marketing

  • Currently working in the areas of sales/marketing/operations/customer relations/marketing analyst

  • Those who are assuming marketing responsibilities for the first time, as well as those already in a marketing capacity but without significant formal education in this discipline

  • Entrepreneurs, family owned business executives

  • Sales professionals who want to make a switch to marketing domain

  • Graduates (10+2+3 or equivalent) or post graduates in any discipline with min. 50% marks

  • Minimum 2 years of work experience post completion of graduation as on 1st Sep 2017

I am Interested

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