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IIM Calcutta's Advanced Programme for Marketing Professionals

IIM Calcutta's Advanced Programme for Marketing Professionals

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Course Highlights

  • 15 Modules & Sub-modules

  • Convenient learning schedule for working professionals

  • 6 Days in-campus sessions at IIM Calcutta by eminent faculties

  • Get IIM Calcutta Certification

  • Executive Education Alumni status

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Duration: 365 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Middle to Senior level executives in the areas of sales/marketing/operations/customer relations/ marketing research

  • Participants looking for cutting edge knowledge on both strategic and tactical issues in sales and marketing or product and services

What are the course deliverables ?
  • Advanced knowledge on sales and marketing theory and practice

  • Advanced competencies in effective marketing strategy

  • Develop advanced competencies in effective marketing strategy

  • Appreciate the complexities posed by the interrelationship of marketing-mix elements

  • Internalize the wider organisational context of marketing and decision making

More about this course
  • The sales and marketing function at any organization forms the back bone of the business. A proper and scientific approach to sales and marketing function not only makes the business viable and efficient but also makes the business reasonably immune to sudden and inevitable environmental changes.

  • IIM Calcutta’s Advanced Programme for Marketing Professionals is a one year programme especially designed for sales and marketing professionals to imbibe cutting edge approaches in incorporating marketing strategies to tackle rapid consumer interest. Features of this intuitive programme includes interactive learning sessions and intensive in-campus learning at IIMC Campus, Kolkata. The programme curriculum has been developed to impart cutting-edge knowledge on both strategic and tactical challenges in sales and marketing of products and services.

Eligibility
  • Graduation in any discipline with minimum 50% marks

  • Candidates with minimum 3 years Diploma after class XIIth with minimum 50% marks from recognized institution

  • Candidates who have less than 50% marks in graduation but have more than 50% marks in Post-Graduation are also eligible for the programme

  • Minimum 5 years of professional work experience after graduation

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Curriculum

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